{"id":43508,"date":"2019-11-29T14:33:11","date_gmt":"2019-11-29T13:33:11","guid":{"rendered":"https:\/\/harlander-partner.eu\/na-sta-pravno-morate-paziti-kod-oglasavanja\/"},"modified":"2025-11-25T13:10:05","modified_gmt":"2025-11-25T12:10:05","slug":"na-sta-pravno-morate-paziti-kod-oglasavanja","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/na-sta-pravno-morate-paziti-kod-oglasavanja\/","title":{"rendered":"Na \u0161ta pravno morate paziti kod ogla\u0161avanja"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ogla\u0161avanje bi trebalo informisati kupca o proizvodima i inovacijama i motivisati ga na kupovinu. Mnogi svakodnevno razbijaju glavu o najboljim strategijama kako bi ogla\u0161avanje dovelo do \u017eeljenog uspjeha. Pri tome se ne smije zaboraviti da se moraju uzeti u obzir i brojni pravni aspekti.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-werberecht-ist-eine-querschnittsmaterie\">Pravo ogla\u0161avanja je interdisciplinarna materija<\/h2>\n\n<p class=\"wp-block-paragraph\">&#8220;Pravo ogla\u0161avanja&#8221; ima svoju osnovu u razli\u010ditim pravnim izvorima. Najva\u017eniji su autorsko pravo, pravo konkurencije i pravo za\u0161titnog znaka. I to nije sve \u2013 postoje i ograni\u010denja specifi\u010dna za ogla\u0161avanje, kao \u0161to su ograni\u010denja specifi\u010dna za osobe ili profesije, proizvode ili medije.  <\/p>\n\n<p class=\"wp-block-paragraph\">U na\u0161oj seriji &#8220;Na \u0161ta pravno morate paziti kod ogla\u0161avanja&#8221; svakodnevno u kratkom \u010dlanku obja\u0161njavamo jedan aspekt ove opse\u017ene i uzbudljive teme.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pro\u010ditajte i: <\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/oglasavanje-i-autorsko-pravo\/\">&#8220;Ogla\u0161avanje i autorsko pravo&#8221;<\/a><\/strong> <\/li>\n\n\n\n<li> <strong>&#8220;Ogla\u0161avanje i pravo konkurencije&#8221; <\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-ziga\/\">&#8220;Ogla\u0161avanje i pravo za\u0161titnog znaka&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/ogranicenja-oglasavanja-vezana-za-osobe-i-profesije\/\">&#8220;Ograni\u010denja ogla\u0161avanja vezana za osobe i profesije<\/a><\/strong>&#8220;<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/ogranicenja-oglasavanja-za-odabrane-slobodne-profesije\/\">&#8220;Ograni\u010denja ogla\u0161avanja za odabrane slobodne profesije&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/oglasavanje-i-maloljetnici\/\">&#8220;Ogla\u0161avanje i maloljetnici&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/oglasavanje-i-politicari\/\">&#8220;Ogla\u0161avanje i politi\u010dari&#8221;<\/a><\/strong><\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/radiodifuzijska-reklama\/\">&#8220;Radijsko ogla\u0161avanje&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/direktni-marketing\/\">&#8220;<strong>Ogla\u0161avanje i direktni marketing&#8221;<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/online-oglasavanje\/\">  &#8220;Online ogla\u0161avanje&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/ogranicenja-i-zabrane-oglasavanja-lijekova\/\">&#8220;Ograni\u010denja i zabrane ogla\u0161avanja lijekova&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/ogranicenja-i-zabrane-oglasavanja-za-medicinske-proizvode\/\">&#8220;Ograni\u010denja i zabrane ogla\u0161avanja medicinskih proizvoda&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/oglasavanje-i-alkoholna-pica\/\">&#8220;Ogla\u0161avanje i alkoholna pi\u0107a&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/reklama-za-bebu-hranu\/\">&#8220;Ogla\u0161avanje hrane za dojen\u010dad&#8221;<\/a><\/strong><\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/ogranicenja-i-zabrane-oglasavanja-duhanskih-proizvoda\/\">&#8220;Ograni\u010denja i zabrane ogla\u0161avanja duhanskih proizvoda&#8221;<\/a><\/strong> <\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/oglasavanje-za-motorna-vozila\/\">&#8220;Ogla\u0161avanje motornih vozila&#8221;<\/a><\/strong> <\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/oglasavanje-igara-na-srecu\/\">&#8220;Igre na sre\u0107u i ogla\u0161avanje&#8221;<\/a><\/strong> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Ogla\u0161avanje bi trebalo informisati kupca o proizvodima i inovacijama i motivisati ga na kupovinu. Mnogi svakodnevno razbijaju glavu o najboljim strategijama kako bi ogla\u0161avanje dovelo do \u017eeljenog uspjeha. Pri tome &#8230;","protected":false},"author":1,"featured_media":0,"parent":43755,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[765],"tags":[],"class_list":["post-43508","page","type-page","status-publish","hentry","category-pravo-konkurencije"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/bs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Ogla\u0161avanje bi trebalo informisati kupca o proizvodima i inovacijama i motivisati ga na kupovinu. Mnogi svakodnevno razbijaju glavu o najboljim strategijama kako bi ogla\u0161avanje dovelo do \u017eeljenog uspjeha. Pri tome ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/43508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/comments?post=43508"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/43508\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/43755"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/media?parent=43508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/categories?post=43508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/tags?post=43508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}