{"id":41187,"date":"2019-05-12T09:56:54","date_gmt":"2019-05-12T07:56:54","guid":{"rendered":"https:\/\/harlander-partner.eu\/pravo-ziga\/vrste-zigova\/"},"modified":"2025-11-25T08:21:14","modified_gmt":"2025-11-25T07:21:14","slug":"vrste-zigova","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/bs\/pravo-ziga\/vrste-zigova\/","title":{"rendered":"Vrste \u017eigova"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Vrste \u017eigova<\/h2><ul><li><a href=\"#h-alle-markenarten\" data-level=\"2\">Sve vrste \u017eigova<\/a><\/li><li><a href=\"#h-abgrenzung-der-markenarten\" data-level=\"2\">Razgrani\u010denje vrsta \u017eigova<\/a><\/li><li><a href=\"#h-auswahl-der-idealen-markenart\" data-level=\"2\">Odabir idealne vrste \u017eiga<\/a><\/li><li><a href=\"#h-kosten-einer-marke\" data-level=\"2\">Tro\u0161kovi \u017eiga<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alle-markenarten\">Sve vrste \u017eigova<\/h2>\n\n<p class=\"wp-block-paragraph\">Za <a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-ziga\/\">za\u0161titu \u017eiga<\/a> dostupne su brojne vrste \u017eigova. Naj\u010de\u0161\u0107e za\u0161ti\u0107eni oblici \u017eigova su verbalni \u017eig i kombinovani \u017eig. <\/p>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Verbalni \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Figurativni \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Kombinovani \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">\u017digovi u boji<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D \u017eigovi \/ \u017digovi oblika<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Pozicioni \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">\u017digovi uzorka<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Zvu\u010dni \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">\u017digovi identifikacione niti<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramski \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">\u017digovi pokreta<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimedijalni \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Ostali \u017eigovi<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u017digovi mirisa<\/strong> ili <strong>\u017eigovi okusa<\/strong> trenutno se ne mogu za\u0161tititi zbog nedostatka jasnog prikaza u registru \u017eigova.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-der-markenarten\">Razgrani\u010denje vrsta \u017eigova<\/h2>\n\n<p class=\"wp-block-paragraph\">U principu, odnos izme\u0111u pojedinih vrsta \u017eigova je fluidan. Za ve\u0107inu pitanja vezanih za \u017eigove, nije relevantna odabrana vrsta \u017eiga, ve\u0107 samo na\u010din percepcije \u017eiga. <\/p>\n\n<p class=\"wp-block-paragraph\">Tako je visoko distinktivan logo proizvo\u0111a\u010da \u010dokolade, koji je ozna\u010den rije\u010dju &#8220;\u010dokolada&#8221; \u2013 u ovom kontekstu bez ikakve distinktivnosti \u2013 formalno kombinovani \u017eig. Stoga se za\u0161tita odnosi samo na figurativni dio. U ovom slu\u010daju bi, dakle, bilo smislenije za\u0161tititi samo logo kao figurativni \u017eig.  <\/p>\n\n<p class=\"wp-block-paragraph\">Registracija \u010distog \u017eiga u boji povezana je s visokim preprekama. Onaj ko prodaje \u010dokoladu u jednobojnom pakovanju mo\u017ee registrovati boju kao \u017eig samo ako je poznat kao Milka. Startapi stoga nemaju \u0161anse za dobijanje \u017eiga u boji. Me\u0111utim, obojeni elementi s konturama dostupni su svima kao figurativni \u017eig.   <\/p>\n\n<p class=\"wp-block-paragraph\">Pozicioni \u017eigovi su (zbog grafi\u010dkog prikaza) uvijek i figurativni \u017eigovi. Obrnuto, figurativni \u017eig tako\u0111er mo\u017ee biti pozicioni \u017eig. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-auswahl-der-idealen-markenart\">Odabir idealne vrste \u017eiga<\/h2>\n\n<p class=\"wp-block-paragraph\">Odabir idealnog oblika \u017eiga je va\u017ean fokus u okviru pravnog savjetovanja prije prijave \u017eiga. Pri tome su va\u017eni kriteriji odlu\u010divanja aspekti kao \u0161to su predvi\u0111ena upotreba, marketin\u0161ka strategija i, ne manje va\u017eno, raspolo\u017eivi bud\u017eet. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-marke\">Tro\u0161kovi \u017eiga<\/h2>\n\n<p class=\"wp-block-paragraph\">\u017delite registrovati \u017eig? Onda ste na pravom mjestu! <\/p>\n\n<p class=\"wp-block-paragraph\">Pregled tro\u0161kova i taksi mo\u017eete na\u0107i u na\u0161im <a href=\"https:\/\/harlander-partner.eu\/bs\/pravo-ziga\/paketi-zastite-ziga\/\">paketima za\u0161tite \u017eiga<\/a> s fiksnim cijenama.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Sve vrste \u017eigova Za za\u0161titu \u017eiga dostupne su brojne vrste \u017eigova. Naj\u010de\u0161\u0107e za\u0161ti\u0107eni oblici \u017eigova su verbalni \u017eig i kombinovani \u017eig. \u017digovi mirisa ili \u017eigovi okusa trenutno se ne mogu &#8230;","protected":false},"author":1,"featured_media":0,"parent":40882,"menu_order":78,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[761],"tags":[],"class_list":["post-41187","page","type-page","status-publish","hentry","category-pravo-ziga"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/bs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Sve vrste \u017eigova Za za\u0161titu \u017eiga dostupne su brojne vrste \u017eigova. Naj\u010de\u0161\u0107e za\u0161ti\u0107eni oblici \u017eigova su verbalni \u017eig i kombinovani \u017eig. \u017digovi mirisa ili \u017eigovi okusa trenutno se ne mogu ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/41187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/comments?post=41187"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/41187\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/40882"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/media?parent=41187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/categories?post=41187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/tags?post=41187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}