{"id":160225,"date":"2026-06-02T10:00:00","date_gmt":"2026-06-02T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/pravo-konkurencije\/%c2%a7%c2%a7-38-46-uwg-zavrsne-odredbe\/"},"modified":"2026-06-02T12:52:24","modified_gmt":"2026-06-02T10:52:24","slug":"%c2%a7%c2%a7-38-46-uwg-zavrsne-odredbe","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/%c2%a7%c2%a7-38-46-uwg-zavrsne-odredbe\/","title":{"rendered":"\u00a7\u00a7 38-46 UWG \u2013 Zavr\u0161ne odredbe"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u00a7\u00a7 38-46 UWG \u2013 Zavr\u0161ne odredbe<\/h2><ul><li><a href=\"#h-38-46-uwg-schlussbestimmungen\" data-level=\"2\">\u00a7\u00a7 38-46 UWG \u2013 Zavr\u0161ne odredbe<\/a><\/li><li><a href=\"#h-einbeziehung-land-und-forstwirtschaftlicher-tatigkeiten\" data-level=\"2\">Uklju\u010divanje poljoprivrednih i \u0161umarskih djelatnosti<\/a><\/li><li><a href=\"#h-erweiterter-begriff-von-waren-leistungen-und-interessen\" data-level=\"2\">Pro\u0161ireni pojam robe, usluga i interesa<\/a><\/li><li><a href=\"#h-werbung-und-darstellung-im-wettbewerbsrecht\" data-level=\"2\">Ogla\u0161avanje i prikazivanje u pravu tr\u017ei\u0161nog natjecanja<\/a><ul><li><a href=\"#h-bildliche-darstellung-als-rechtliche-aussagen\" data-level=\"3\">Slikovni prikaz kao pravne izjave<\/a><\/li><li><a href=\"#h-irrefuhrung-durch-gestaltung-und-gesamteindruck\" data-level=\"3\">Obmana putem oblikovanja i ukupnog dojma<\/a><\/li><\/ul><\/li><li><a href=\"#h-internationale-aspekte-des-wettbewerbsrechts\" data-level=\"2\">Me\u0111unarodni aspekti prava tr\u017ei\u0161nog natjecanja<\/a><ul><li><a href=\"#h-schutz-von-auslandischen-unternehmen\" data-level=\"3\">Za\u0161tita stranih preduze\u0107a<\/a><\/li><li><a href=\"#h-gegenseitigkeit-und-internationale-abkommen\" data-level=\"3\">Uzajamnost i me\u0111unarodni sporazumi<\/a><\/li><li><a href=\"#h-vergeltungsrecht-im-internationalen-handel\" data-level=\"3\">Pravo na odmazdu u me\u0111unarodnoj trgovini<\/a><\/li><\/ul><\/li><li><a href=\"#h-organisation-und-vollziehung-des-gesetzes\" data-level=\"2\">Organizacija i izvr\u0161enje zakona<\/a><\/li><li><a href=\"#h-einfluss-des-unionsrechts-auf-das-uwg\" data-level=\"2\">Utjecaj prava Unije na UWG<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Va\u0161e prednosti uz advokatsku podr\u0161ku<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\u010cesto postavljana pitanja \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-38-46-uwg-schlussbestimmungen\">\u00a7\u00a7 38-46 UWG \u2013 Zavr\u0161ne odredbe<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Zavr\u0161ne odredbe <\/strong><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P38\/NOR12033611\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P38\/NOR12033611\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u00a7\u00a7<\/strong> <strong>38\u201346<\/strong> <strong>UWG<\/strong><\/a> reguli\u0161u <strong>zavr\u0161ne, dopunske i organizacijske okvire<\/strong> prava po\u0161tene tr\u017ei\u0161ne utakmice u Austriji. One poja\u0161njavaju <strong>koliko daleko zakon se\u017ee, za koga va\u017ei i kako se primjenjuje<\/strong>, a da pritom same ne defini\u0161u tipi\u010dne povrede tr\u017ei\u0161nog natjecanja. Pritom obuhvataju, izme\u0111u ostalog, <strong>poljoprivredne i \u0161umarske djelatnosti<\/strong>, <strong>ogla\u0161avanje putem slika ili oblikovanja<\/strong>, kao i <strong>me\u0111unarodne \u010dinjenice sa stranim elementom<\/strong>. Osim toga, sadr\u017ee odredbe o <strong>dr\u017eavnoj nadle\u017enosti<\/strong>, o <strong>provedbi prava EU-a<\/strong> i o <strong>jezi\u010dkoj ravnopravnosti<\/strong>. Mnoge od ovih odredbi danas imaju prije svega <strong>poja\u0161njavaju\u0107i ili historijski karakter<\/strong>, dok druge <strong>osiguravaju vezu izme\u0111u nacionalnog prava i evropskog prava tr\u017ei\u0161nog natjecanja<\/strong>.    <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\"><strong>\u00a7\u00a7<\/strong> <strong>38\u201346<\/strong> <strong>UWG<\/strong> su <strong>zavr\u0161ne odredbe prava tr\u017ei\u0161nog natjecanja<\/strong> koje utvr\u0111uju <strong>podru\u010dje primjene, me\u0111unarodne aspekte i organizacijsku provedbu zakona<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG.webp\" alt=\"\u00a7\u00a7 38\u201346 UWG jednostavno obja\u0161njeno: podru\u010dje primjene, ogla\u0161avanje, me\u0111unarodna pravila i pravo EU-a sa\u017eeto i razumljivo.\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eUpravo se zavr\u0161ne odredbe \u010desto potcjenjuju, iako su presudne za to koliko daleko pravo tr\u017ei\u0161nog natjecanja zapravo se\u017ee i kako se primjenjuje.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-einbeziehung-land-und-forstwirtschaftlicher-tatigkeiten\">Uklju\u010divanje poljoprivrednih i \u0161umarskih djelatnosti<\/h2>\n\n<p class=\"wp-block-paragraph\">Pravo tr\u017ei\u0161nog natjecanja va\u017ei <strong>ne samo za klasi\u010dna preduze\u0107a<\/strong>, ve\u0107 izri\u010dito i za <strong>poljoprivredna i \u0161umarska preduze\u0107a<\/strong>. Time zakon poja\u0161njava da <strong>poljoprivrednici, \u0161umarska preduze\u0107a i sli\u010dni privredni subjekti<\/strong> podlije\u017eu istim pravilima kao i ostali u\u010desnici na tr\u017ei\u0161tu. <\/p>\n\n<p class=\"wp-block-paragraph\">Za laike to zna\u010di: \u010dim neko <strong>prodaje proizvode ili nudi usluge<\/strong>, primjenjuje se UWG bez obzira na to da li se radi o industriji, trgovini ili poljoprivredi. Poljoprivrednik koji plasira svoje proizvode kre\u0107e se dakle <strong>u istom pravnom okviru kao trgovac ili vlasnik online prodavnice<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Ova izjedna\u010denost spre\u010dava <strong>konkurentske prednosti putem posebnog tretmana<\/strong>. Istovremeno osigurava da se potro\u0161a\u010di mogu osloniti na <strong>uporedive standarde i po\u0161tene tr\u017ei\u0161ne uslove<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dni primjeri iz prakse pokazuju relevantnost:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Direktna prodaja prehrambenih proizvoda<\/strong> podlije\u017ee istim pravilima ogla\u0161avanja kao i supermarketi<\/li>\n\n\n\n<li><strong>Podaci o porijeklu ili kvalitetu<\/strong> moraju biti jednako ta\u010dni kao u drugim granama<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Tako zakon stvara <strong>jedinstveno polje za sve privredne djelatnosti<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-erweiterter-begriff-von-waren-leistungen-und-interessen\">Pro\u0161ireni pojam robe, usluga i interesa<\/h2>\n\n<p class=\"wp-block-paragraph\">UWG svjesno radi sa <strong>\u0161irokim razumijevanjem centralnih pojmova<\/strong>. Ne obuhvata samo klasi\u010dne proizvode, ve\u0107 i <strong>sve privredne relevantne usluge i interese<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Za svakodnevicu to zna\u010di: pojam <strong>roba<\/strong> obuhvata mnogo vi\u0161e od opipljivih predmeta. Tu spadaju i <strong>usluge, privredne prednosti ili tr\u017ei\u0161ni interesi<\/strong>. Time zakon spre\u010dava da se preduze\u0107a <strong>uskim definicijama izvuku iz odgovornosti<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Presudno je uvijek da li pona\u0161anje <strong>uti\u010de na tr\u017ei\u0161no natjecanje<\/strong>. \u010cim je neka radnja pogodna da <strong>uti\u010de na kupce ili stavi konkurente u nepovoljan polo\u017eaj<\/strong>, primjenjuje se UWG. <\/p>\n\n<p class=\"wp-block-paragraph\">Za orijentaciju:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Roba<\/strong> obuhvata proizvode svake vrste, uklju\u010duju\u0107i i iz posebnih oblasti kao \u0161to je poljoprivreda<\/li>\n\n\n\n<li><strong>Usluge<\/strong> uklju\u010duju usluge, savjetovanje ili digitalne ponude<\/li>\n\n\n\n<li><strong>Privredni interesi<\/strong> se odnose na svaki oblik konkurentskih prednosti<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ovo \u0161iroko tuma\u010denje \u010dini zakon <strong>fleksibilnim i prilagodljivim<\/strong>. Istovremeno osigurava da novi poslovni modeli <strong>ne nastaju izvan pravnog okvira<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-werbung-und-darstellung-im-wettbewerbsrecht\">Ogla\u0161avanje i prikazivanje u pravu tr\u017ei\u0161nog natjecanja<\/h2>\n\n<p class=\"wp-block-paragraph\">Ogla\u0161avanje se ne ograni\u010dava na izgovorene ili napisane izjave. Zakon poja\u0161njava da i <strong>slike, dizajn i doga\u0111aji mogu pravno djelovati kao izjave<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">To zna\u010di: preduze\u0107a ne moraju paziti samo na <strong>tekst svoje reklame<\/strong>, ve\u0107 i na <strong>ukupan dojam<\/strong> koji prenose. Slika mo\u017ee imati isto djelovanje kao konkretna tvrdnja. <\/p>\n\n<p class=\"wp-block-paragraph\">Posebno je va\u017eno na\u010delo: <strong>Dojam kod prosje\u010dnog potro\u0161a\u010da je presudan<\/strong>. Dakle, nije va\u017eno \u0161ta preduze\u0107e namjerava, ve\u0107 <strong>kako se prikaz zapravo razumije<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dne problemati\u010dne oblasti su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Slike proizvoda<\/strong> koje sugeri\u0161u svojstva koja ne postoje<\/li>\n\n\n\n<li><strong>Oblikovanje reklame<\/strong> koje skriva ili oslabljuje va\u017ene informacije<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u010cak ni mali dodaci ili napomene ne \u0161tite automatski. Ako se <strong>lako previde<\/strong>, gube pravni zna\u010daj. <\/p>\n\n<p class=\"wp-block-paragraph\">Rezultat: preduze\u0107a moraju oblikovati reklamu tako da djeluje <strong>jasno, razumljivo i po\u0161teno<\/strong>. Samo tada ostaje u okviru prava tr\u017ei\u0161nog natjecanja. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-bildliche-darstellung-als-rechtliche-aussagen\">Slikovni prikaz kao pravne izjave<\/h3>\n\n<p class=\"wp-block-paragraph\">U pravu tr\u017ei\u0161nog natjecanja <strong>slike i vizuelni prikazi ne va\u017ee kao puka dekoracija<\/strong>, ve\u0107 kao <strong>punopravne izjave sa pravnim zna\u010dajem<\/strong>. Zakon poja\u0161njava da slikovni prikaz mo\u017ee <strong>zamijeniti konkretnu izjavu<\/strong> ako kod posmatra\u010da stvara odre\u0111eni dojam. <\/p>\n\n<p class=\"wp-block-paragraph\">Za praksu to zna\u010di: preduze\u0107e se <strong>ne mo\u017ee pozivati na to da ni\u0161ta nije reklo<\/strong> ako slika prenosi jasnu poruku. Presudno je uvijek <strong>koja izjava sti\u017ee do prosje\u010dnog potro\u0161a\u010da<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Upravo u ogla\u0161avanju to igra veliku ulogu. Slike \u010desto djeluju br\u017ee i ja\u010de od rije\u010di. Zato pravo pa\u017eljivo provjerava <strong>da li se prikazom bude o\u010dekivanja<\/strong> koja se zapravo ne ispunjavaju.  <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dni primjeri:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Slike proizvoda<\/strong> koje sugeri\u0161u bolji kvalitet nego \u0161to zapravo postoji<\/li>\n\n\n\n<li><strong>Simboli\u010dne slike<\/strong> koje prikazuju svojstva koja proizvod ne posjeduje<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Preduze\u0107a stoga moraju osigurati da njihovi prikazi ostanu <strong>realisti\u010dni i razumljivi<\/strong>. U suprotnom brzo nastaje optu\u017eba za obmanu. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-gestaltung-und-gesamteindruck\">Obmana putem oblikovanja i ukupnog dojma<\/h3>\n\n<p class=\"wp-block-paragraph\">U pravu tr\u017ei\u0161nog natjecanja ne ra\u010duna se svaki detalj pojedina\u010dno, ve\u0107 uvijek <strong>ukupan dojam reklame ili prikaza<\/strong>. Upravo tu le\u017ei \u010dest rizik: \u010dak i naizgled male izmjene mogu <strong>znatno utjecati na dojam kod potro\u0161a\u010da<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Zakon ciljano spre\u010dava da preduze\u0107a putem <strong>skrivenih napomena ili neupadljivih ograni\u010denja<\/strong> prikrivaju obmanjuju\u0107e djelovanje. Informacije koje se prepoznaju samo uz posebnu pa\u017enju gube pravni zna\u010daj. <\/p>\n\n<p class=\"wp-block-paragraph\">Za potro\u0161a\u010de to zna\u010di za\u0161titu. Za preduze\u0107a zna\u010di odgovornost: oblikovanje mora biti <strong>jasno, transparentno i razumljivo<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Va\u017ena na\u010dela su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Prvi dojam je presudan<\/strong>, a ne naknadno obja\u0161njenje<\/li>\n\n\n\n<li><strong>Sitni tekst nije dovoljan<\/strong> ako se lako previ\u0111a<\/li>\n\n\n\n<li><strong>Svi elementi reklame djeluju zajedno<\/strong>, a ne izolovano<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ova pravila osiguravaju da preduze\u0107a <strong>moraju prenositi svoje poruke po\u0161teno i nedvosmisleno<\/strong>. Ko poku\u0161ava da obmane putem oblikovanja, rizikuje pravne posljedice. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-internationale-aspekte-des-wettbewerbsrechts\">Me\u0111unarodni aspekti prava tr\u017ei\u0161nog natjecanja<\/h2>\n\n<p class=\"wp-block-paragraph\">UWG uzima u obzir i slu\u010dajeve u kojima <strong>preduze\u0107a iz razli\u010ditih zemalja me\u0111usobno konkuri\u0161u<\/strong>. Pritom zakon reguli\u0161e <strong>pod kojim uslovima strana preduze\u0107a u\u017eivaju za\u0161titu u Austriji<\/strong> i koji me\u0111unarodni sporazumi va\u017ee. <\/p>\n\n<p class=\"wp-block-paragraph\">Na\u010delno va\u017ei: strana preduze\u0107a dobijaju za\u0161titu ako <strong>uporediva prava postoje i za austrijska preduze\u0107a u inostranstvu<\/strong>. Ovaj princip se naziva <strong>uzajamnost<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">U praksi ovo pravilo \u010desto igra manju ulogu, jer mnoge dr\u017eave putem <strong>me\u0111unarodnih sporazuma i propisa EU-a<\/strong> ionako primjenjuju uporedive standarde.<\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dne konstelacije:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Preduze\u0107a iz dr\u017eava EU-a<\/strong> automatski imaju koristi od jednakog tretmana<\/li>\n\n\n\n<li><strong>Me\u0111unarodni sporazumi<\/strong> osiguravaju prava preko granica<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Dodatno, zakon sadr\u017ei takozvano <strong>pravo na odmazdu<\/strong>. Ono omogu\u0107ava dr\u017eavi da reaguje na stavljanje u nepovoljan polo\u017eaj u inostranstvu. U praksi se ovaj instrument me\u0111utim rijetko primjenjuje.  <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e Pravo tr\u017ei\u0161nog natjecanja ne zavr\u0161ava se na granici. Ono prije stvara okvir koji omogu\u0107ava po\u0161teno tr\u017ei\u0161no natjecanje i u me\u0111unarodnom kontekstu. \u201c<\/span>\n    <\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutz-von-auslandischen-unternehmen\">Za\u0161tita stranih preduze\u0107a<\/h3>\n\n<p class=\"wp-block-paragraph\">UWG izri\u010dito reguli\u0161e pod kojim uslovima <strong>strana preduze\u0107a dobijaju pravnu za\u0161titu u Austriji<\/strong>. Pritom je u prvom planu centralna misao: <strong>jednak tretman samo uz uzajamnost<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">U praksi ovo ograni\u010denje \u010desto igra samo malu ulogu. Mnoge dr\u017eave su se putem <strong>me\u0111unarodnih sporazuma ili propisa EU-a<\/strong> ionako obavezale na jednak tretman. <\/p>\n\n<p class=\"wp-block-paragraph\">Va\u017ene smjernice:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Preduze\u0107a iz EU-a i EEA<\/strong> redovno dobijaju istu za\u0161titu kao austrijska preduze\u0107a<\/li>\n\n\n\n<li><strong>Me\u0111unarodni sporazumi<\/strong> osiguravaju pristup pravnoj za\u0161titi preko granica<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Za preduze\u0107a to zna\u010di: ko je me\u0111unarodno aktivan, mora se <strong>ne samo pridr\u017eavati nacionalnog prava<\/strong>, ve\u0107 i razumjeti <strong>uzajamne mehanizme za\u0161tite izme\u0111u dr\u017eava<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-gegenseitigkeit-und-internationale-abkommen\">Uzajamnost i me\u0111unarodni sporazumi<\/h3>\n\n<p class=\"wp-block-paragraph\">Princip <strong>uzajamnosti<\/strong> \u010dini osnovu za za\u0161titu stranih preduze\u0107a. On osigurava da dr\u017eave svoja preduze\u0107a <strong>ne stavljaju u nepovoljan polo\u017eaj niti ih favorizuju<\/strong>, ve\u0107 da nastane uravnote\u017een sistem. <\/p>\n\n<p class=\"wp-block-paragraph\">Ovaj princip se u stvarnosti konkretno oblikuje putem <strong>me\u0111unarodnih sporazuma<\/strong>. Takvi dogovori utvr\u0111uju da preduze\u0107a iz razli\u010ditih zemalja <strong>budu jednako tretirana i dobiju uporediva prava<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Za laike, ovo se mo\u017ee razumjeti na sljede\u0107i na\u010din: Dr\u017eave, takore\u0107i, \u201erazmjenjuju\u201c za\u0161titna prava. Ko je aktivan u inostranstvu, profitira od toga \u0161to <strong>njegova mati\u010dna dr\u017eava garantuje sli\u010dna prava<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dni utjecaji:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pravna sigurnost u inostranstvu<\/strong>, jer va\u017ee jasna pravila<\/li>\n\n\n\n<li><strong>Za\u0161tita od diskriminacije<\/strong>, na primjer kod ogla\u0161avanja ili ozna\u010davanja<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ovi mehanizmi znatno olak\u0161avaju me\u0111unarodnu trgovinu. Preduze\u0107a se mogu osloniti na to da <strong>ne\u0107e biti proizvoljno stavljena u lo\u0161iji polo\u017eaj<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-vergeltungsrecht-im-internationalen-handel\">Pravo na odmazdu u me\u0111unarodnoj trgovini<\/h3>\n\n<p class=\"wp-block-paragraph\">Pored uzajamnosti, UWG poznaje i poseban instrument: <strong>pravo na odmazdu<\/strong>. Ono se primjenjuje kada se austrijska roba u inostranstvu <strong>tretira nepovoljnije nego proizvodi iz drugih zemalja<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">U takvom slu\u010daju austrijska vlada mo\u017ee <strong>donijeti protivmjere<\/strong> kako bi kompenzovala ovo stavljanje u nepovoljan polo\u017eaj. Cilj je <strong>ponovno uspostavljanje po\u0161tenih uslova tr\u017ei\u0161nog natjecanja<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Za praksu me\u0111utim va\u017ei: ovaj instrument ima <strong>malo zna\u010daja u svakodnevici<\/strong>. Moderni trgovinski odnosi se danas prete\u017eno reguli\u0161u putem <strong>me\u0111unarodnih sporazuma i propisa EU-a<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Ipak, odredba pokazuje:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Dr\u017eava mo\u017ee aktivno intervenisati kako bi <strong>kompenzovala privredne nedostatke<\/strong><\/li>\n\n\n\n<li>Preduze\u0107a dobijaju indirektnu za\u0161titu od <strong>nepo\u0161ten tretman u inostranstvu<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Iako se pravo na odmazdu rijetko primjenjuje, ono poja\u0161njava osnovnu ideju zakona.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eTr\u017ei\u0161no natjecanje treba biti po\u0161teno ne samo u zemlji, ve\u0107 i me\u0111unarodno.\u201c<\/span>\n    <\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-organisation-und-vollziehung-des-gesetzes\">Organizacija i izvr\u0161enje zakona<\/h2>\n\n<p class=\"wp-block-paragraph\">Da pravo tr\u017ei\u0161nog natjecanja ne bi postojalo samo na papiru, UWG reguli\u0161e i <strong>koja su dr\u017eavna tijela odgovorna za provedbu<\/strong>. Vi\u0161e ministarstava pritom sara\u0111uje i osigurava da se propisi <strong>jedinstveno primjenjuju i provode<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Za preduze\u0107a to zna\u010di: postoje <strong>jasne nadle\u017enosti<\/strong> prema kojima se mo\u017ee orijentisati. Istovremeno dr\u017eava osigurava da odluke <strong>budu koordinirane i stru\u010dno uskla\u0111ene<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Va\u017ena ta\u010dka je saradnja kod uredbi. Prije nego \u0161to nastanu novi propisi, moraju se <strong>saslu\u0161ati relevantna interesna udru\u017eenja<\/strong>. Time prakti\u010dna iskustva direktno uti\u010du na primjenu zakona.  <\/p>\n\n<p class=\"wp-block-paragraph\">Klju\u010dni aspekti u pregledu:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Vi\u0161e ministarstava nosi odgovornost<\/strong>, zavisno od tematske oblasti<\/li>\n\n\n\n<li><strong>Interesna udru\u017eenja se uklju\u010duju<\/strong> prije nego \u0161to nastanu nova pravila<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ova struktura osigurava da se zakon <strong>ne provodi izolovano, ve\u0107 prakti\u010dno<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-einfluss-des-unionsrechts-auf-das-uwg\">Utjecaj prava Unije na UWG<\/h2>\n\n<p class=\"wp-block-paragraph\">Austrijsko pravo tr\u017ei\u0161nog natjecanja ne stoji samo za sebe. Ono se u bitnim dijelovima zasniva na <strong>evropskim direktivama<\/strong> koje su preuzete u nacionalno pravo. <\/p>\n\n<p class=\"wp-block-paragraph\">To ima jasnu prednost: unutar EU-a va\u017ee <strong>uporediva pravila za preduze\u0107a i potro\u0161a\u010de<\/strong>. Time nastaje zajedni\u010dko tr\u017ei\u0161te sa <strong>jedinstvenim uslovima tr\u017ei\u0161nog natjecanja<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Za preduze\u0107a to konkretno zna\u010di da se ne moraju samo pridr\u017eavati austrijskih propisa. Moraju tako\u0111er uzeti u obzir da ovi propisi <strong>odra\u017eavaju evropske zahtjeve<\/strong> i da se shodno tome tuma\u010de. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dni utjecaji:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Isti standardi unutar EU-a<\/strong>, na primjer kod ogla\u0161avanja i za\u0161tite potro\u0161a\u010da<\/li>\n\n\n\n<li><strong>Jedinstveno tuma\u010denje od strane sudova<\/strong>, orijentisano prema evropskom pravu<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Pravo Unije tako osigurava <strong>vi\u0161e jasno\u0107e i uporedivosti<\/strong>, posebno kod prekograni\u010dnih poslova.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Va\u0161e prednosti uz advokatsku podr\u0161ku<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Zavr\u0161ne odredbe \u00a7\u00a7<\/strong> <strong>38\u201346<\/strong> <strong>UWG djeluju na prvi pogled tehni\u010dki<\/strong>, ali upravo ovdje u praksi \u010desto nastaju nesigurnosti. Ko se na primjer bavi <strong>me\u0111unarodnim \u010dinjenicama<\/strong>, <strong>oblikovanjem reklame<\/strong> ili <strong>posebnostima pojedinih grana<\/strong>, brzo nailazi na pravne granice. Pogre\u0161na procjena mo\u017ee pritom <strong>izazvati nepotrebne rizike ili \u010dak povrede tr\u017ei\u0161nog natjecanja<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Iskusan advokat osigurava da <strong>pravilno razumijete domet zakona i sigurno ga primjenjujete<\/strong>. On rano prepoznaje <strong>koje su odredbe zapravo relevantne<\/strong> i koje imaju samo historijski karakter. Time izbjegavate pogre\u0161ne odluke i postupate pravno sigurno.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Va\u0161e konkretne prednosti:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pravna sigurnost kod slo\u017eenih specijalnih pitanja<\/strong>, na primjer kod ogla\u0161avanja, me\u0111unarodnih slu\u010dajeva ili posebnih propisa<\/li>\n\n\n\n<li><strong>Rano prepoznavanje rizika<\/strong>, prije nego \u0161to do\u0111e do opomena ili postupaka<\/li>\n\n\n\n<li><strong>Strate\u0161ko savjetovanje<\/strong> kako da provedete zahtjeve tr\u017ei\u0161nog natjecanja pravno sigurno i ekonomski smisleno<\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eTako osiguravate da ne postupate samo u skladu sa zakonom, ve\u0107 i da ostanete jasno u prednosti u tr\u017ei\u0161nom natjecanju.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\u010cesto postavljana pitanja \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-972c8b74 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/harlander-partner.eu\\\/bs\\\/pravo-konkurencije\\\/%c2%a7%c2%a7-38-46-uwg-zavrsne-odredbe\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u0160ta reguli\\u0161u \\u00a7\\u00a7 38 do 46 UWG uop\\u0161te?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\u00a7\\u00a7 38 do 46 UWG sadr\\u017ee zavr\\u0161ne odredbe prava tr\\u017ei\\u0161nog natjecanja. One utvr\\u0111uju za koga zakon va\\u017ei, kako se primjenjuje i koja organizacijska pravila treba po\\u0161tovati. Pritom se manje radi o konkretnim povredama, a vi\\u0161e o pravnom okviru.  \"}},{\"@type\":\"Question\",\"name\":\"Va\\u017ee li pravila i za poljoprivrednike ili mala preduze\\u0107a?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da. Zakon va\\u017ei za sve koji su aktivni na tr\\u017ei\\u0161tu. I poljoprivrednici, direktni prodavci ili mala preduze\\u0107a moraju se pridr\\u017eavati pravila prava tr\\u017ei\\u0161nog natjecanja \\u010dim nude robu ili usluge. \"}},{\"@type\":\"Question\",\"name\":\"Mo\\u017ee li reklama biti protivzakonita i bez rije\\u010di?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da. Slike, dizajn ili cjelokupno oblikovanje reklame ve\\u0107 mogu predstavljati pravnu izjavu. Ako time nastane pogre\\u0161an dojam, to se mo\\u017ee smatrati obmanom, \\u010dak i bez izri\\u010ditih izjava. \"}},{\"@type\":\"Question\",\"name\":\"Za\\u0161to je ukupan dojam kod reklame toliko va\\u017ean?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Zakon se oslanja na to kako reklama ukupno djeluje. Pojedina\\u010dne napomene ili sitni tekst ne poma\\u017eu ako je prvi dojam za potro\\u0161a\\u010de obmanjuju\\u0107i. Presudno je uvijek \\u0161ta zapravo sti\\u017ee do posmatra\\u010da.  \"}},{\"@type\":\"Question\",\"name\":\"Jesu li strana preduze\\u0107a za\\u0161ti\\u0107ena UWG-om?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Na\\u010delno da, ali \\u010desto pod uslovom uzajamnosti. U praksi to me\\u0111utim rijetko igra ulogu, jer su mnoge dr\\u017eave putem prava EU-a ili me\\u0111unarodnih sporazuma ionako izjedna\\u010dene. \"}},{\"@type\":\"Question\",\"name\":\"\\u0160ta zna\\u010di uzajamnost u pravu tr\\u017ei\\u0161nog natjecanja?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Uzajamnost zna\\u010di da strana preduze\\u0107a dobijaju za\\u0161titu samo ako i austrijska preduze\\u0107a u doti\\u010dnoj stranoj zemlji imaju uporediva prava. Time se treba posti\\u0107i po\\u0161tena ravnote\\u017ea izme\\u0111u dr\\u017eava. \"}},{\"@type\":\"Question\",\"name\":\"Koju ulogu igra pravo EU-a u UWG-u?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"UWG provodi va\\u017ene evropske direktive. Zato u mnogim oblastima unutar EU-a va\\u017ee sli\\u010dna pravila, posebno kod ogla\\u0161avanja, za\\u0161tite potro\\u0161a\\u010da i nepo\\u0161tenih poslovnih praksi. \"}},{\"@type\":\"Question\",\"name\":\"Jesu li zavr\\u0161ne odredbe uop\\u0161te relevantne u praksi?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Mnoge odredbe danas imaju prije svega poja\\u0161njavaju\\u0107i ili historijski karakter. Ipak su va\\u017ene jer defini\\u0161u podru\\u010dje primjene zakona i mogu biti presudne u posebnim slu\\u010dajevima. \"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2772175d \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u0160ta reguli\u0161u \u00a7\u00a7 38 do 46 UWG uop\u0161te?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u00a7\u00a7 38 do 46 UWG sadr\u017ee zavr\u0161ne odredbe prava tr\u017ei\u0161nog natjecanja. One utvr\u0111uju za koga zakon va\u017ei, kako se primjenjuje i koja organizacijska pravila treba po\u0161tovati. Pritom se manje radi o konkretnim povredama, a vi\u0161e o pravnom okviru.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-08aeca94 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Va\u017ee li pravila i za poljoprivrednike ili mala preduze\u0107a?<\/span><\/div><div class=\"uagb-faq-content\"><p>Da. Zakon va\u017ei za sve koji su aktivni na tr\u017ei\u0161tu. I poljoprivrednici, direktni prodavci ili mala preduze\u0107a moraju se pridr\u017eavati pravila prava tr\u017ei\u0161nog natjecanja \u010dim nude robu ili usluge. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-a83b9743 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Mo\u017ee li reklama biti protivzakonita i bez rije\u010di?<\/span><\/div><div class=\"uagb-faq-content\"><p>Da. Slike, dizajn ili cjelokupno oblikovanje reklame ve\u0107 mogu predstavljati pravnu izjavu. Ako time nastane pogre\u0161an dojam, to se mo\u017ee smatrati obmanom, \u010dak i bez izri\u010ditih izjava. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-0d20ad91 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Za\u0161to je ukupan dojam kod reklame toliko va\u017ean?<\/span><\/div><div class=\"uagb-faq-content\"><p>Zakon se oslanja na to kako reklama ukupno djeluje. Pojedina\u010dne napomene ili sitni tekst ne poma\u017eu ako je prvi dojam za potro\u0161a\u010de obmanjuju\u0107i. Presudno je uvijek \u0161ta zapravo sti\u017ee do posmatra\u010da.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5d06a429 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Jesu li strana preduze\u0107a za\u0161ti\u0107ena UWG-om?<\/span><\/div><div class=\"uagb-faq-content\"><p>Na\u010delno da, ali \u010desto pod uslovom uzajamnosti. U praksi to me\u0111utim rijetko igra ulogu, jer su mnoge dr\u017eave putem prava EU-a ili me\u0111unarodnih sporazuma ionako izjedna\u010dene. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ff19811e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u0160ta zna\u010di uzajamnost u pravu tr\u017ei\u0161nog natjecanja?<\/span><\/div><div class=\"uagb-faq-content\"><p>Uzajamnost zna\u010di da strana preduze\u0107a dobijaju za\u0161titu samo ako i austrijska preduze\u0107a u doti\u010dnoj stranoj zemlji imaju uporediva prava. Time se treba posti\u0107i po\u0161tena ravnote\u017ea izme\u0111u dr\u017eava. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-93cdb1cf \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Koju ulogu igra pravo EU-a u UWG-u?<\/span><\/div><div class=\"uagb-faq-content\"><p>UWG provodi va\u017ene evropske direktive. Zato u mnogim oblastima unutar EU-a va\u017ee sli\u010dna pravila, posebno kod ogla\u0161avanja, za\u0161tite potro\u0161a\u010da i nepo\u0161tenih poslovnih praksi. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-af5d96ad \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Jesu li zavr\u0161ne odredbe uop\u0161te relevantne u praksi?<\/span><\/div><div class=\"uagb-faq-content\"><p>Mnoge odredbe danas imaju prije svega poja\u0161njavaju\u0107i ili historijski karakter. Ipak su va\u017ene jer defini\u0161u podru\u010dje primjene zakona i mogu biti presudne u posebnim slu\u010dajevima. <\/p><\/div><\/div><\/div><div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-972c8b74 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\u00a7\u00a7 38-46 UWG \u2013 Zavr\u0161ne odredbe Zavr\u0161ne odredbe \u00a7\u00a7 38\u201346 UWG reguli\u0161u zavr\u0161ne, dopunske i organizacijske okvire prava po\u0161tene tr\u017ei\u0161ne utakmice u Austriji. One poja\u0161njavaju koliko daleko zakon se\u017ee, za &#8230;","protected":false},"author":1,"featured_media":160227,"parent":43755,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[765],"tags":[],"class_list":["post-160225","page","type-page","status-publish","has-post-thumbnail","hentry","category-pravo-konkurencije"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG.webp",2048,1152,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG.webp",2048,1152,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-1920x1080.webp",1920,1080,true],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG.webp",2048,1152,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/bs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00a7\u00a7 38-46 UWG \u2013 Zavr\u0161ne odredbe Zavr\u0161ne odredbe \u00a7\u00a7 38\u201346 UWG reguli\u0161u zavr\u0161ne, dopunske i organizacijske okvire prava po\u0161tene tr\u017ei\u0161ne utakmice u Austriji. One poja\u0161njavaju koliko daleko zakon se\u017ee, za ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/160225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/comments?post=160225"}],"version-history":[{"count":1,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/160225\/revisions"}],"predecessor-version":[{"id":160229,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/160225\/revisions\/160229"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/43755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/media\/160227"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/media?parent=160225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/categories?post=160225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/tags?post=160225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}