{"id":157888,"date":"2026-05-27T10:00:00","date_gmt":"2026-05-27T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/pravo-konkurencije\/%c2%a7-33d-uwg-zabrana-geoblokade\/"},"modified":"2026-06-12T09:04:00","modified_gmt":"2026-06-12T07:04:00","slug":"%c2%a7-33d-uwg-zabrana-geoblokade","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/%c2%a7-33d-uwg-zabrana-geoblokade\/","title":{"rendered":"\u00a7 33d UWG \u2013 Zabrana geoblokade"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u00a7 33d UWG \u2013 Zabrana geoblokade<\/h2><ul><li><a href=\"#h-33d-uwg-verbot-von-geoblocking\" data-level=\"2\">\u00a7 33d UWG \u2013 Zabrana geoblokade<\/a><\/li><li><a href=\"#h-geoblocking-im-eu-binnenmarkt\" data-level=\"2\">Geoblokada na unutra\u0161njem tr\u017ei\u0161tu EU<\/a><ul><li><a href=\"#h-geoblocking-verordnung-2018-302-der-eu-im-uberblick\" data-level=\"3\">Pregled Uredbe EU o geoblokadi 2018\/302<\/a><\/li><li><a href=\"#h-33d-uwg-als-nationale-vorschrift\" data-level=\"3\">\u00a7 33d UWG kao nacionalni propis<\/a><\/li><\/ul><\/li><li><a href=\"#h-unzulassige-formen-von-geoblocking\" data-level=\"2\">Nedopu\u0161teni oblici geoblokade<\/a><ul><li><a href=\"#h-sperrung-von-online-shops-und-webseiten\" data-level=\"3\">Blokiranje online trgovina i web stranica<\/a><\/li><li><a href=\"#h-automatische-weiterleitungen-ohne-zustimmung\" data-level=\"3\">Automatska preusmjeravanja bez pristanka<\/a><\/li><li><a href=\"#h-unterschiedliche-preise-und-vertragsbedingungen\" data-level=\"3\">Razli\u010dite cijene i ugovorne odredbe<\/a><\/li><li><a href=\"#h-diskriminierung-bei-zahlungsmethoden\" data-level=\"3\">Diskriminacija kod na\u010dina pla\u0107anja<\/a><\/li><\/ul><\/li><li><a href=\"#h-zulassige-einschrankungen-und-ausnahmen\" data-level=\"2\">Dopu\u0161tena ograni\u010denja i izuzeci<\/a><ul><li><a href=\"#h-keine-pflicht-zur-lieferung-in-alle-eu-staaten\" data-level=\"3\">Nema obaveze dostave u sve dr\u017eave EU<\/a><\/li><li><a href=\"#h-unterschiedliche-angebote-bei-sachlicher-rechtfertigung\" data-level=\"3\">Razli\u010dite ponude uz stvarno opravdanje<\/a><\/li><li><a href=\"#h-besonderheiten-bei-dienstleistungen-und-digitalen-inhalten\" data-level=\"3\">Posebnosti kod usluga i digitalnih sadr\u017eaja<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtsfolgen-bei-verstossen-gegen-geoblocking-regeln\" data-level=\"2\">Pravne posljedice kr\u0161enja pravila o geoblokadi<\/a><ul><li><a href=\"#h-verwaltungsrechtliche-folgen-nach-33d-uwg\" data-level=\"3\">Upravnopravne posljedice prema \u00a7 33d UWG<\/a><\/li><\/ul><\/li><li><a href=\"#h-bedeutung-fur-unternehmen-und-online-handler\" data-level=\"2\">Zna\u010daj za preduze\u0107a i online trgovce<\/a><ul><li><a href=\"#h-anpassung-von-webshops-und-geschaftsbedingungen\" data-level=\"3\">Prilago\u0111avanje web trgovina i op\u0161tih uslova poslovanja<\/a><\/li><\/ul><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Va\u0161e prednosti uz advokatsku podr\u0161ku<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\u010cesto postavljana pitanja \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-33d-uwg-verbot-von-geoblocking\"><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P33d\/NOR40212417\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P33d\/NOR40212417\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 33d UWG<\/a> \u2013 Zabrana geoblokade<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Geoblokada ozna\u010dava tehni\u010dku ili ugovornu praksu preduze\u0107a da kupce tretiraju razli\u010dito ili ih isklju\u010duju iz pristupa robama i uslugama na osnovu njihovog mjesta boravka, dr\u017eavljanstva ili lokacije.<\/strong> Tipi\u010dno se to de\u0161ava blokiranjem web stranica, automatskim preusmjeravanjima na stranice specifi\u010dne za odre\u0111enu zemlju, razli\u010ditim cijenama ili ograni\u010denim na\u010dinima pla\u0107anja. Unutar Evropske unije takvo pona\u0161anje je u principu nedopu\u0161teno kada se odnosi na prekograni\u010dne ponude i ne postoji stvarno opravdanje. Uredba EU o geoblokadi obavezuje ponu\u0111a\u010de da kupce tretiraju bez diskriminacije, dok \u00a7 33d UWG u Austriji osigurava provedbu: kr\u0161enja centralnih zabrana diskriminacije (posebno kod pristupa online ponudama, kod ugovornih odredbi i kod pla\u0107anja) predstavljaju upravni prekr\u0161aj i mogu se kazniti nov\u010danim kaznama.  <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\"><strong>Zabrana geoblokade<\/strong> ozna\u010dava <strong>nedopu\u0161teno stavljanje u nepovoljan polo\u017eaj<\/strong> kupaca na unutra\u0161njem tr\u017ei\u0161tu EU na osnovu njihove lokacije, \u0161to se posebno odvija kroz <strong>blokiranje, preusmjeravanje ili razli\u010dite uslove<\/strong> i pravno se sankcionira.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG.webp\" alt=\"Zabrana geoblokade u Austriji jednostavno obja\u0161njena \u00a7 33d UWG\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eNa unutra\u0161njem tr\u017ei\u0161tu EU kupci ne smiju biti stavljeni u nepovoljan polo\u017eaj zbog svoje lokacije.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-geoblocking-im-eu-binnenmarkt\">Geoblokada na unutra\u0161njem tr\u017ei\u0161tu EU<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Geoblokada je u suprotnosti s osnovnom idejom unutra\u0161njeg tr\u017ei\u0161ta EU.<\/strong> Unutar Evropske unije robe i usluge trebaju biti slobodno dostupne, bez obzira u kojoj dr\u017eavi \u010dlanici kupac \u017eivi. Upravo tu nastupa zabrana geoblokade: <strong>preduze\u0107a ne smiju kupce stavljati u nepovoljan polo\u017eaj samo zbog njihove lokacije.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">U praksi to se posebno odnosi na online trgovinu. Mnogi ponu\u0111a\u010di su ranije poku\u0161avali isklju\u010diti kupce iz drugih zemalja ili im ponuditi lo\u0161ije uslove. <strong>To<\/strong> me\u0111utim <strong>dovodi do umjetne podjele tr\u017ei\u0161ta<\/strong>, \u0161to je u suprotnosti s ciljem jedinstvenog ekonomskog prostora. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dni problemi na unutra\u0161njem tr\u017ei\u0161tu nastaju kada:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>kupci nemaju pristup web trgovini<\/strong>, iako je ponuda u principu dostupna<\/li>\n\n\n\n<li><strong>razli\u010dite cijene se zahtijevaju bez stvarnog razloga<\/strong><\/li>\n\n\n\n<li><strong>odre\u0111ene zemlje se sistematski stavljaju u nepovoljan polo\u017eaj<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Zabrana geoblokade osigurava da kupci \u0161irom EU imaju uporedive mogu\u0107nosti.<\/strong> Istovremeno, preduze\u0107ima ostaje odre\u0111eni prostor za djelovanje, npr. kod podru\u010dja dostave ili logisti\u010dkih odluka. Odlu\u010duju\u0107e je uvijek: <strong>nejednako tretiranje ne smije biti zasnovano isklju\u010divo na lokaciji kupca.<\/strong> <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-geoblocking-verordnung-2018-302-der-eu-im-uberblick\"><a href=\"http:\/\/data.europa.eu\/eli\/reg\/2018\/302\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/reg\/2018\/302\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">Uredba o geoblokadi 2018\/302<\/a> EU u pregledu<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Uredba o geoblokadi je centralni propis na nivou EU.<\/strong> Ona va\u017ei od decembra 2018. i odnosi se na preduze\u0107a koja nude robu ili usluge unutar EU. <strong>Njen cilj je jasan: sprije\u010diti neopravdanu diskriminaciju.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Uredba o geoblokadi ne va\u017ei za \u010disto unutardr\u017eavne slu\u010dajeve. Ona se primjenjuje prije svega kada postoji prekograni\u010dna veza unutar unutra\u0161njeg tr\u017ei\u0161ta. <\/p>\n\n<p class=\"wp-block-paragraph\">Uredba odre\u0111uje u kojim oblastima ponu\u0111a\u010di moraju jednako tretirati kupce. Pri tome se ona koncentrira prije svega na tri centralne ta\u010dke: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>pristup online ponudama<\/strong> ne smije biti blokiran ili ograni\u010den<\/li>\n\n\n\n<li><strong>ugovorne odredbe i cijene<\/strong> moraju biti oblikovane bez diskriminacije<\/li>\n\n\n\n<li><strong>na\u010dini pla\u0107anja<\/strong> ne smiju biti razli\u010dito ponu\u0111eni u zavisnosti od porijekla<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Uredba ne obavezuje preduze\u0107a da dostavljaju u sve zemlje.<\/strong> Trgovac mo\u017ee ograni\u010diti svoje podru\u010dje dostave. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-33d-uwg-als-nationale-vorschrift\"><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P33d\/NOR40212417\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P33d\/NOR40212417\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 33d UWG<\/a> kao nacionalni propis<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>\u00a7<\/strong> <strong>33d<\/strong> <strong>UWG provodi zahtjeve EU u Austriji.<\/strong> Propis ne stvara nove zabrane, ve\u0107 osigurava da se kr\u0161enja Uredbe o geoblokadi stvarno sankcioniraju.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Su\u0161tina propisa je jednostavna:<\/strong> ko kr\u0161i centralne zahtjeve Uredbe EU, \u010dini upravni prekr\u0161aj. Organi mogu u takvim slu\u010dajevima izre\u0107i nov\u010dane kazne. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dne posljedice kr\u0161enja su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>nov\u010dane kazne<\/strong> od strane okru\u017enog upravnog organa<\/li>\n\n\n\n<li><strong>postupci pred upravnim sudovima<\/strong> kod \u017ealbi<\/li>\n\n\n\n<li><strong>dodatni zahtjevi konkurenata ili kupaca<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Za manja preduze\u0107a va\u017ei bla\u017ei pristup.<\/strong> U odre\u0111enim slu\u010dajevima savjetovanje je u prvom planu prije nego \u0161to se izrekne kazna. Ipak, rizik ostaje ako preduze\u0107a ne prilagode svoje sisteme. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00a7<\/strong> <strong>33d<\/strong> <strong>UWG jasno pokazuje: geoblokada nije sitnica.<\/strong> Ko nedopu\u0161teno stavlja kupce u nepovoljan polo\u017eaj na unutra\u0161njem tr\u017ei\u0161tu EU, mora ra\u010dunati s konkretnim pravnim posljedicama.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-unzulassige-formen-von-geoblocking\">Nedopu\u0161teni oblici geoblokade<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Nije svako razli\u010dito tretiranje zabranjeno, ali mnoge tipi\u010dne prakse su jasno nedopu\u0161tene.<\/strong> Odlu\u010duju\u0107e je da li ponu\u0111a\u010d stavlja kupce u nepovoljan polo\u017eaj <strong>isklju\u010divo zbog njihovog mjesta boravka ili dr\u017eavljanstva.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Pravila o geoblokadi obuhvataju prije svega digitalnu distribuciju. <strong>\u010cim kupac iz druge dr\u017eave EU \u017eeli pristupiti ponudi, va\u017ee strogi principi jednakog tretiranja.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Nedopu\u0161teno je posebno:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>tehni\u010dke ili organizacione mjere<\/strong> koje isklju\u010duju kupce iz odre\u0111enih zemalja<\/li>\n\n\n\n<li><strong>razli\u010diti uslovi bez stvarnog razloga<\/strong>, npr. kod cijena ili sadr\u017eaja ugovora<\/li>\n\n\n\n<li><strong>ograni\u010denja u procesu naru\u010divanja<\/strong> koja ciljano poga\u0111aju odre\u0111ene grupe korisnika<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Propisi se primjenjuju bez obzira na to da li je pona\u0161anje svjesno ili automatizirano.<\/strong> \u010cak i standardizirani sistemi ili unaprijed pode\u0161ene funkcije trgovine mogu kr\u0161iti zabranu.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sperrung-von-online-shops-und-webseiten\">Blokiranje online trgovina i web stranica<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Jedan od naj\u010de\u0161\u0107ih oblika geoblokade je potpuno ili djelimi\u010dno blokiranje web stranica.<\/strong> Pri tome ponu\u0111a\u010d spre\u010dava da korisnici iz odre\u0111enih zemalja uop\u0161te mogu pristupiti web trgovini. Tehni\u010dki se to obi\u010dno odvija preko IP adrese ili podataka o lokaciji.  <strong>Kupac tada ili nema pristup ili dobija samo ograni\u010denu verziju stranice.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dne nedopu\u0161tene mjere su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>blokiranje pristupa online trgovini za strane korisnike<\/strong><\/li>\n\n\n\n<li><strong>ograni\u010davanje funkcija<\/strong>, npr. nema korpe ili naru\u010divanje nije mogu\u0107e<\/li>\n\n\n\n<li><strong>ciljano sakrivanje proizvoda ili cijena za odre\u0111ene zemlje<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Takve blokade su u principu zabranjene ako su usmjerene isklju\u010divo na lokaciju kupca.<\/strong> Izuzetak postoji samo ako pravni propisi \u010dine ograni\u010denje obaveznim.<\/p>\n\n<p class=\"wp-block-paragraph\">Za preduze\u0107a to zna\u010di: <strong>web stranice moraju biti oblikovane tako da im kupci iz cijele EU u principu mogu pristupiti.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-automatische-weiterleitungen-ohne-zustimmung\">Automatska preusmjeravanja bez pristanka<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Mnogi ponu\u0111a\u010di automatski preusmjeravaju korisnike na verziju svoje web stranice specifi\u010dnu za odre\u0111enu zemlju.<\/strong> Upravo tu nastupa jo\u0161 jedna centralna zabrana.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Preusmjeravanje je dopu\u0161teno samo ako kupac izri\u010dito pristane.<\/strong> Bez tog pristanka ponu\u0111a\u010d ne smije jednostavno poslati korisnika na drugu verziju stranice.<\/p>\n\n<p class=\"wp-block-paragraph\">Problemati\u010dni su prije svega:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>automatsko preusmjeravanje na nacionalne web stranice bez mogu\u0107nosti izbora<\/strong><\/li>\n\n\n\n<li><strong>skrivena ograni\u010denja kroz druge jezi\u010dke ili cjenovne verzije<\/strong><\/li>\n\n\n\n<li><strong>ote\u017ean pristup prvobitno \u017eeljenoj stranici<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Kupci trebaju sami odlu\u010diti koju ponudu koriste.<\/strong> Kupac iz Austrije mo\u017ee dakle koristiti i njema\u010dku verziju trgovine ako ona nudi bolje uslove. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unterschiedliche-preise-und-vertragsbedingungen\">Razli\u010dite cijene i ugovorne odredbe<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Razli\u010dite cijene ili ugovorne odredbe su dopu\u0161tene samo ako su stvarno opravdane.<\/strong> Zakon ne zabranjuje razlike u cijenama same po sebi, ve\u0107 <strong>diskriminaciju isklju\u010divo na osnovu lokacije kupca.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">U praksi se \u010desto de\u0161ava da kupci iz razli\u010ditih zemalja vide razli\u010dite ponude. <strong>Problemati\u010dno postaje me\u0111utim kada se kupci aktivno spre\u010davaju da koriste povoljniju ponudu.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Nedopu\u0161teno je posebno:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>vi\u0161e cijene samo zbog mjesta boravka kupca<\/strong><\/li>\n\n\n\n<li><strong>razli\u010diti op\u0161ti uslovi poslovanja bez razumljivog razloga<\/strong><\/li>\n\n\n\n<li><strong>odbijanje zaklju\u010denja ugovora kod identi\u010dnog u\u010dinka<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Dopu\u0161teno ostaje me\u0111utim da preduze\u0107a vode razli\u010dite web stranice s razli\u010ditim cijenama.<\/strong> <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eSvaki kupac mora imati mogu\u0107nost da kupuje pod tim uslovima, ukoliko ispunjava preduvjete, npr. navede odgovaraju\u0107u adresu za dostavu.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-diskriminierung-bei-zahlungsmethoden\">Diskriminacija kod na\u010dina pla\u0107anja<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>I kod pla\u0107anja ponu\u0111a\u010di moraju sve kupce tretirati jednako.<\/strong> \u010cim preduze\u0107e prihvata odre\u0111ene na\u010dine pla\u0107anja, <strong>mora ih u principu ponuditi svim kupcima iz EU.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Porijeklo kupca ili njegovog sredstva pla\u0107anja ne smije igrati ulogu. <strong>To se posebno odnosi na mjesto bankovnog ra\u010duna ili dr\u017eavu izdavanja kreditne kartice.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Nedopu\u0161teno je na primjer:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>odbijanje pla\u0107anja iz odre\u0111enih dr\u017eava EU<\/strong><\/li>\n\n\n\n<li><strong>ograni\u010davanje pojedinih na\u010dina pla\u0107anja za strane kupce<\/strong><\/li>\n\n\n\n<li><strong>dodatni uslovi samo zbog lokacije<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Cilj je jedinstveno i pravedno procesiranje pla\u0107anja na unutra\u0161njem tr\u017ei\u0161tu.<\/strong> Kupci trebaju imati iste mogu\u0107nosti da zaklju\u010de kupovinu bez obzira na mjesto boravka.<\/p>\n\n<p class=\"wp-block-paragraph\">Izuzeci dolaze u obzir samo u uskim granicama, npr. kod <strong>konkretnih sigurnosnih razloga ili nedostatka provjere kreditne sposobnosti<\/strong>. Oni me\u0111utim moraju biti razumljivi i proporcionalni. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-zulassige-einschrankungen-und-ausnahmen\">Dopu\u0161tena ograni\u010denja i izuzeci<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Nije svako nejednako tretiranje automatski zabranjeno.<\/strong> Pravo priznaje da preduze\u0107a moraju donositi ekonomske i organizacione odluke. <strong>Zato postoje jasni izuzeci od zabrane geoblokade.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Va\u017eno je: <strong>ograni\u010denje ne smije biti zasnovano isklju\u010divo na porijeklu kupca.<\/strong> Mora postojati stvaran razlog.<\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dne dopu\u0161tene konstelacije su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>ograni\u010denje podru\u010dja dostave na odre\u0111ene zemlje<\/strong><\/li>\n\n\n\n<li><strong>razli\u010dite cijene zbog poreza ili tro\u0161kova dostave<\/strong><\/li>\n\n\n\n<li><strong>prilago\u0111avanje ponuda pravnim zahtjevima pojedinih dr\u017eava<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Centralna ta\u010dka je nedostatak obaveze dostave u druge dr\u017eave EU.<\/strong> Trgovac ne mora dostavljati \u0161irom Evrope. <strong>On me\u0111utim ne smije spre\u010davati kupce da kupuju pod istim uslovima<\/strong> ako oni sami organiziraju odgovaraju\u0107e rje\u0161enje za dostavu.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-keine-pflicht-zur-lieferung-in-alle-eu-staaten\">Nema obaveze dostave u sve dr\u017eave EU<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Zabrana geoblokade ne zna\u010di da preduze\u0107a moraju dostavljati \u0161irom Evrope.<\/strong> Trgovci mogu sami odlu\u010diti u koje zemlje \u0161alju svoju robu. <strong>Ova poslovna sloboda ostaje potpuno o\u010duvana.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Va\u017eno je me\u0111utim razgrani\u010denje: <strong>odluka o podru\u010dju dostave je dopu\u0161tena, diskriminacija kupaca nije.<\/strong> Ponu\u0111a\u010d dakle mo\u017ee re\u0107i da dostavlja samo unutar Austrije. <strong>On me\u0111utim ne smije odbiti kupovinu stranom kupcu<\/strong> ako ovaj navede austrijsku adresu za dostavu.<\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dna dopu\u0161tena oblikovanja su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>ograni\u010denje dostave na odre\u0111ene zemlje ili regije<\/strong><\/li>\n\n\n\n<li><strong>preuzimanje robe na lokaciji preduze\u0107a<\/strong><\/li>\n\n\n\n<li><strong>organizacija dostave od strane samog kupca<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Za preduze\u0107a to zna\u010di jasna pravila igre.<\/strong> Logistika mo\u017ee biti ograni\u010dena, <strong>pristup kupovini me\u0111utim ne smije biti blokiran.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unterschiedliche-angebote-bei-sachlicher-rechtfertigung\">Razli\u010dite ponude uz stvarno opravdanje<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Razli\u010dite ponude su dopu\u0161tene ako postoji objektivan razlog.<\/strong> Zakon ne zahtijeva potpunu jednakost, ve\u0107 <strong>razumljivu i pravednu diferencijaciju.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">U praksi ekonomski i pravni faktori igraju veliku ulogu. <strong>Preduze\u0107a mogu prilagoditi svoje cijene i usluge vanjskim okvirnim uslovima.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Dopu\u0161teni razlozi mogu biti:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>razli\u010dite poreske stope u dr\u017eavama EU<\/strong><\/li>\n\n\n\n<li><strong>razli\u010diti tro\u0161kovi dostave ili logisti\u010dki napori<\/strong><\/li>\n\n\n\n<li><strong>nacionalni zakonski zahtjevi ili tr\u017ei\u0161ni uslovi<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Odlu\u010duju\u0107a je uvijek veza sa stvarnim faktorom.<\/strong> \u010cim se nejednako tretiranje odnosi samo na mjesto boravka ili dr\u017eavljanstvo, postaje nedopu\u0161teno.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDiferencijacija je dopu\u0161tena, diskriminacija nije. \u201c<\/span>\n    <\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-besonderheiten-bei-dienstleistungen-und-digitalen-inhalten\">Posebnosti kod usluga i digitalnih sadr\u017eaja<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Nisu sve usluge potpuno obuhva\u0107ene zabranom geoblokade.<\/strong> Upravo u digitalnom podru\u010dju va\u017ee posebna pravila koja iznena\u0111uju mnoge korisnike. Va\u017ena ta\u010dka se odnosi na <strong>autorskim pravom za\u0161ti\u0107ene sadr\u017eaje<\/strong> kao \u0161to su streaming servisi. Oni \u010desto podlije\u017eu drugim zakonskim zahtjevima.   <strong>Zato ovdje i dalje mogu postojati ograni\u010denja.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dne specifi\u010dnosti su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>streaming i online sadr\u017eaji podlije\u017eu vlastitim propisima<\/strong><\/li>\n\n\n\n<li><strong>neke bran\u0161e su isklju\u010dene iz podru\u010dja primjene<\/strong><\/li>\n\n\n\n<li><strong>pristup mo\u017ee biti vezan za licencna prava ili podru\u010dja kori\u0161tenja<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Dodatno va\u017ei takozvana prenosivost unutar EU.<\/strong> Korisnici mogu koristiti odre\u0111ene digitalne sadr\u017eaje i u inostranstvu ako su ih zakonito pretpla\u0107eni u mati\u010dnoj zemlji.<\/p>\n\n<p class=\"wp-block-paragraph\">Za ponu\u0111a\u010de to zna\u010di: <strong>pravna ocjena uvelike zavisi od vrste usluge.<\/strong> Dok klasi\u010dne online trgovine podlije\u017eu strogim pravilima, <strong>kod digitalnih sadr\u017eaja postoje diferencirani zahtjevi.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-bei-verstossen-gegen-geoblocking-regeln\">Pravne posljedice kr\u0161enja pravila o geoblokadi<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Kr\u0161enja zabrane geoblokade imaju u Austriji dva centralna pravna nivoa: upravno pravo i pravo tr\u017ei\u0161ne konkurencije prema UWG.<\/strong> Preduze\u0107a stoga moraju ra\u010dunati s <strong>upravnim kaznama i gra\u0111anskopravnim zahtjevima<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verwaltungsrechtliche-folgen-nach-33d-uwg\">Upravnopravne posljedice prema \u00a7 33d UWG<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Ko kr\u0161i Uredbu o geoblokadi, \u010dini upravni prekr\u0161aj.<\/strong> Sankcija proizlazi neposredno iz \u00a7 33d UWG.<\/p>\n\n<p class=\"wp-block-paragraph\">Konkretno prijete:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>nov\u010dana kazna do \u20ac<\/strong> <strong>2.900<\/strong> od strane okru\u017enog upravnog organa<\/li>\n\n\n\n<li><strong>zamjenska kazna zatvora do dvije sedmice<\/strong> ako se nov\u010dana kazna ne plati<\/li>\n\n\n\n<li><strong>postupak po slu\u017ebenoj du\u017enosti<\/strong>, dakle nezavisno od toga da li kupac aktivno podnosi \u017ealbu<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Za mala i srednja preduze\u0107a (MSP) va\u017ei posebno pravilo:<\/strong><br\/>Pod odre\u0111enim uslovima, nadle\u017eni organ mo\u017ee prvo postupiti prema principu <strong>\u201esavjetovanje umjesto ka\u017enjavanja\u201c<\/strong> i odrediti rok za otklanjanje nedostataka.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-bedeutung-fur-unternehmen-und-online-handler\">Zna\u010daj za preduze\u0107a i online trgovce<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Za preduze\u0107a zabrana geoblokade ima direktan prakti\u010dan zna\u010daj.<\/strong> Upravo u online trgovini pravila uti\u010du na gotovo sve procese, od web trgovine do procesiranja pla\u0107anja.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Mnoga kr\u0161enja ne nastaju namjerno, ve\u0107 kroz tehni\u010dke predpostavke ili zastarjele sisteme.<\/strong> Zato je redovna provjera odlu\u010duju\u0107a.<\/p>\n\n<p class=\"wp-block-paragraph\">Posebno su relevantni:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>sistemi web trgovina s automatskim prepoznavanjem zemlje<\/strong><\/li>\n\n\n\n<li><strong>strukture cijena ili ponuda specifi\u010dne za odre\u0111enu zemlju<\/strong><\/li>\n\n\n\n<li><strong>sistemi pla\u0107anja s ograni\u010denim funkcijama<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Preduze\u0107a moraju aktivno prilagoditi svoje procese.<\/strong> Samo tako se mo\u017ee osigurati da se kupci iz cijele EU pravilno tretiraju.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-anpassung-von-webshops-und-geschaftsbedingungen\">Prilago\u0111avanje web trgovina i op\u0161tih uslova poslovanja <\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Prakti\u010dna primjena pravila o geoblokadi odvija se prije svega u web trgovini i u op\u0161tim uslovima poslovanja.<\/strong> Upravo ovdje nastaju najve\u0107i pravni rizici.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Preduze\u0107a trebaju ciljano provjeriti i prilagoditi svoje sisteme.<\/strong> Pri tome ne radi se samo o pravnim tekstovima, ve\u0107 i o tehni\u010dkim funkcijama.<\/p>\n\n<p class=\"wp-block-paragraph\">Va\u017ena podru\u010dja prilago\u0111avanja su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>dostupnost web trgovine za sve kupce iz EU<\/strong><\/li>\n\n\n\n<li><strong>jedinstveno prikazivanje cijena i ugovornih odredbi<\/strong><\/li>\n\n\n\n<li><strong>oblikovanje na\u010dina pla\u0107anja bez diskriminacije<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>I mali detalji mogu biti odlu\u010duju\u0107i.<\/strong> Automatsko preusmjeravanje ili blokiran na\u010din pla\u0107anja ve\u0107 mogu predstavljati kr\u0161enje. <strong>Ko djeluje na vrijeme, zna\u010dajno smanjuje rizik i istovremeno ja\u010da povjerenje kupaca.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Va\u0161e prednosti uz advokatsku podr\u0161ku<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Pravila o geoblokadi djeluju na prvi pogled tehni\u010dki, ali imaju jasne pravne posljedice.<\/strong> Preduze\u0107a moraju provjeriti da li njihova web trgovina, procesiranje pla\u0107anja, op\u0161ti uslovi poslovanja ili ugovori o distribuciji nedopu\u0161teno stavljaju u nepovoljan polo\u017eaj kupce iz drugih dr\u017eava EU. Ve\u0107 automatsko preusmjeravanje, blokiran na\u010din pla\u0107anja ili odbijena kupovina mogu izazvati pravne probleme. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Advokatska podr\u0161ka poma\u017ee da se rizici rano prepoznaju i izbjegnu skupe posljedice.<\/strong> To je posebno va\u017eno za operatere online trgovina, platformi i distributivnih struktura s kupcima iz vi\u0161e dr\u017eava EU.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pravno sigurna provjera<\/strong> web trgovine, op\u0161tih uslova poslovanja, na\u010dina pla\u0107anja i uslova dostave.<\/li>\n\n\n\n<li><strong>Izbjegavanje upravnih kazni<\/strong> prema \u00a7 33d UWG i mogu\u0107ih zahtjeva po UWG.<\/li>\n\n\n\n<li><strong>Jasne preporuke za djelovanje<\/strong> kada kupci, konkurenti ili organi prigovore na geoblokadu.<\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eTako osiguravate da va\u0161e preduze\u0107e po\u0161tuje propise o geoblokadi i da je pravno na sigurnoj strani.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\u010cesto postavljana pitanja \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-972c8b74 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/harlander-partner.eu\\\/bs\\\/pravo-konkurencije\\\/%c2%a7-33d-uwg-zabrana-geoblokade\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u0160ta zna\\u010di geoblokada, jednostavno obja\\u0161njeno?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Geoblokada zna\\u010di da preduze\\u0107e kupce tretira lo\\u0161ije zbog njihovog mjesta boravka, dr\\u017eavljanstva ili lokacije. To se mo\\u017ee desiti npr. kroz blokirane web stranice, automatska preusmjeravanja, druge cijene ili ograni\\u010dene na\\u010dine pla\\u0107anja. \"}},{\"@type\":\"Question\",\"name\":\"Da li je geoblokada zabranjena u Austriji?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Neopravdana geoblokada je zabranjena na unutra\\u0161njem tr\\u017ei\\u0161tu EU. U Austriji \\u00a7 33d UWG osigurava da se kr\\u0161enja centralnih zahtjeva Uredbe o geoblokadi mogu kazniti kao upravni prekr\\u0161aj. \"}},{\"@type\":\"Question\",\"name\":\"Mora li online trgovac dostavljati u sve dr\\u017eave EU?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ne. Trgovac ne mora dostavljati svoju robu u sve dr\\u017eave EU. On me\\u0111utim ne smije isklju\\u010diti kupce iz drugih dr\\u017eava EU samo zbog njihovog mjesta boravka od kupovine ako oni ispunjavaju ponu\\u0111ene uslove. \"}},{\"@type\":\"Question\",\"name\":\"Smije li web trgovina automatski preusmjeriti kupce na drugu stranicu za odre\\u0111enu zemlju?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Automatsko preusmjeravanje na drugu stranicu za odre\\u0111enu zemlju je dopu\\u0161teno samo ako kupac izri\\u010dito pristane. Bez pristanka prvobitno pozvana stranica mora ostati dostupna. \"}},{\"@type\":\"Question\",\"name\":\"Smije li preduze\\u0107e nuditi razli\\u010dite cijene u razli\\u010ditim zemljama?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da, razli\\u010dite cijene mogu biti dopu\\u0161tene. Zabranjeno je me\\u0111utim stavljanje u nepovoljan polo\\u017eaj isklju\\u010divo zbog mjesta boravka, dr\\u017eavljanstva ili sjedi\\u0161ta kupca. \"}},{\"@type\":\"Question\",\"name\":\"Da li se zabrana geoblokade odnosi i na na\\u010dine pla\\u0107anja?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da. Ako preduze\\u0107e prihvata odre\\u0111eni na\\u010din pla\\u0107anja, u principu ga ne smije odbiti samo zbog mjesta boravka, ra\\u010duna za pla\\u0107anje ili dr\\u017eave izdavanja sredstva pla\\u0107anja.\"}},{\"@type\":\"Question\",\"name\":\"Koja kazna prijeti kod kr\\u0161enja \\u00a7 33d UWG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Prema \\u00a7 33d UWG okru\\u017eni upravni organ mo\\u017ee izre\\u0107i nov\\u010danu kaznu do \\u20ac 2.900. Dodatno mogu nastati zahtjevi iz prava tr\\u017ei\\u0161ne konkurencije prema UWG. \"}},{\"@type\":\"Question\",\"name\":\"Za\\u0161to bi preduze\\u0107a trebala pravno provjeriti svoje web trgovine?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Mnogi prekr\\u0161aji nastaju zbog tehni\\u010dkih postavki, kao \\u0161to su filteri za zemlje, automatska preusmjeravanja ili ograni\\u010deni na\\u010dini pla\\u0107anja. Pravna provjera poma\\u017ee u izbjegavanju administrativnih kazni i zahtjeva po osnovu Zakona o suzbijanju nelojalne konkurencije (UWG). \"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq01 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u0160ta zna\u010di geoblokada, jednostavno obja\u0161njeno?<\/span><\/div><div class=\"uagb-faq-content\"><p>Geoblokada zna\u010di da preduze\u0107e kupce tretira lo\u0161ije zbog njihovog mjesta boravka, dr\u017eavljanstva ili lokacije. To se mo\u017ee desiti npr. kroz blokirane web stranice, automatska preusmjeravanja, druge cijene ili ograni\u010dene na\u010dine pla\u0107anja. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq02 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Da li je geoblokada zabranjena u Austriji?<\/span><\/div><div class=\"uagb-faq-content\"><p>Neopravdana geoblokada je zabranjena na unutra\u0161njem tr\u017ei\u0161tu EU. U Austriji \u00a7 33d UWG osigurava da se kr\u0161enja centralnih zahtjeva Uredbe o geoblokadi mogu kazniti kao upravni prekr\u0161aj. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq03 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Mora li online trgovac dostavljati u sve dr\u017eave EU?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ne. Trgovac ne mora dostavljati svoju robu u sve dr\u017eave EU. On me\u0111utim ne smije isklju\u010diti kupce iz drugih dr\u017eava EU samo zbog njihovog mjesta boravka od kupovine ako oni ispunjavaju ponu\u0111ene uslove. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq04 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Smije li web trgovina automatski preusmjeriti kupce na drugu stranicu za odre\u0111enu zemlju?<\/span><\/div><div class=\"uagb-faq-content\"><p>Automatsko preusmjeravanje na drugu stranicu za odre\u0111enu zemlju je dopu\u0161teno samo ako kupac izri\u010dito pristane. Bez pristanka prvobitno pozvana stranica mora ostati dostupna. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq05 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Smije li preduze\u0107e nuditi razli\u010dite cijene u razli\u010ditim zemljama?<\/span><\/div><div class=\"uagb-faq-content\"><p>Da, razli\u010dite cijene mogu biti dopu\u0161tene. Zabranjeno je me\u0111utim stavljanje u nepovoljan polo\u017eaj isklju\u010divo zbog mjesta boravka, dr\u017eavljanstva ili sjedi\u0161ta kupca. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq06 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Da li se zabrana geoblokade odnosi i na na\u010dine pla\u0107anja?<\/span><\/div><div class=\"uagb-faq-content\"><p>Da. Ako preduze\u0107e prihvata odre\u0111eni na\u010din pla\u0107anja, u principu ga ne smije odbiti samo zbog mjesta boravka, ra\u010duna za pla\u0107anje ili dr\u017eave izdavanja sredstva pla\u0107anja.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq07 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Koja kazna prijeti kod kr\u0161enja \u00a7 33d UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>Prema \u00a7 33d UWG okru\u017eni upravni organ mo\u017ee izre\u0107i nov\u010danu kaznu do \u20ac 2.900. Dodatno mogu nastati zahtjevi iz prava tr\u017ei\u0161ne konkurencije prema UWG. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq08 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Za\u0161to bi preduze\u0107a trebala pravno provjeriti svoje web trgovine?<\/span><\/div><div class=\"uagb-faq-content\"><p>Mnogi prekr\u0161aji nastaju zbog tehni\u010dkih postavki, kao \u0161to su filteri za zemlje, automatska preusmjeravanja ili ograni\u010deni na\u010dini pla\u0107anja. Pravna provjera poma\u017ee u izbjegavanju administrativnih kazni i zahtjeva po osnovu Zakona o suzbijanju nelojalne konkurencije (UWG). <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\u00a7 33d UWG \u2013 Zabrana geoblokade Geoblokada ozna\u010dava tehni\u010dku ili ugovornu praksu preduze\u0107a da kupce tretiraju razli\u010dito ili ih isklju\u010duju iz pristupa robama i uslugama na osnovu njihovog mjesta boravka, &#8230;","protected":false},"author":1,"featured_media":157889,"parent":43755,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[765],"tags":[],"class_list":["post-157888","page","type-page","status-publish","has-post-thumbnail","hentry","category-pravo-konkurencije"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG.webp",2048,1152,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG.webp",2048,1152,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-1920x1080.webp",1920,1080,true],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG.webp",2048,1152,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/bs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00a7 33d UWG \u2013 Zabrana geoblokade Geoblokada ozna\u010dava tehni\u010dku ili ugovornu praksu preduze\u0107a da kupce tretiraju razli\u010dito ili ih isklju\u010duju iz pristupa robama i uslugama na osnovu njihovog mjesta boravka, ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/157888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/comments?post=157888"}],"version-history":[{"count":1,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/157888\/revisions"}],"predecessor-version":[{"id":157894,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/157888\/revisions\/157894"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/43755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/media\/157889"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/media?parent=157888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/categories?post=157888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/tags?post=157888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}