{"id":156656,"date":"2026-05-22T10:00:00","date_gmt":"2026-05-22T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/pravo-konkurencije\/%c2%a7-31-uwg-neovlasteno-prisvajanje-priznanja-i-povlastica\/"},"modified":"2026-06-10T08:17:49","modified_gmt":"2026-06-10T06:17:49","slug":"%c2%a7-31-uwg-neovlasteno-prisvajanje-priznanja-i-povlastica","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/bs\/pravo-konkurencije\/%c2%a7-31-uwg-neovlasteno-prisvajanje-priznanja-i-povlastica\/","title":{"rendered":"\u00a7 31 UWG \u2013 Neovla\u0161teno prisvajanje priznanja i povlastica"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Pogo\u0111eni, \u00a7 31 UWG \u2013 Neovla\u0161teno prisvajanje priznanja i povlastica<\/h2><ul><li><a href=\"#h-31-uwg-anmassung-von-auszeichnungen-und-vorrechten\" data-level=\"2\">\u00a7 31 UWG \u2013 Neovla\u0161teno prisvajanje priznanja i povlastica<\/a><\/li><li><a href=\"#h-bedeutung-von-31-uwg-im-wettbewerbsrecht\" data-level=\"2\">Zna\u010daj \u00a7 31 UWG u pravu tr\u017ei\u0161nog takmi\u010denja<\/a><\/li><li><a href=\"#h-betroffene-auszeichnungen-und-befugnisse\" data-level=\"2\">Obuhva\u0107ena priznanja i ovla\u0161tenja<\/a><ul><li><a href=\"#h-unberechtigte-gefuhrte-titel-und-ehrungen\" data-level=\"3\">Neovla\u0161teno kori\u0161tene titule i priznanja<\/a><\/li><li><a href=\"#h-vortauschung-behordlicher-befugnisse\" data-level=\"3\">La\u017eno predstavljanje slu\u017ebenih ovla\u0161tenja<\/a><\/li><li><a href=\"#h-irrefuhrende-darstellung-bestehender-auszeichnungen\" data-level=\"3\">Obmanjuju\u0107e prikazivanje postoje\u0107ih priznanja<\/a><\/li><\/ul><\/li><li><a href=\"#h-typische-verstosse-in-der-praxis\" data-level=\"2\">Tipi\u010dni prekr\u0161aji u praksi<\/a><ul><li><a href=\"#h-unzulassige-berufsbezeichnungen\" data-level=\"3\">Nedopu\u0161teni nazivi zanimanja<\/a><\/li><li><a href=\"#h-tauschende-unternehmensdarstellung\" data-level=\"3\">Obmanjuju\u0107e predstavljanje preduze\u0107a<\/a><\/li><li><a href=\"#h-irrefuhrende-verwendung-von-gutezeichen\" data-level=\"3\">Obmanjuju\u0107a upotreba znakova kvaliteta<\/a><\/li><\/ul><\/li><li><a href=\"#h-abgrenzung-zu-anderen-vorschriften-im-uwg\" data-level=\"2\">Razgrani\u010denje u odnosu na druge odredbe UWG-a<\/a><ul><li><a href=\"#h-verhaltnis-zu-2-uwg\" data-level=\"3\">Odnos prema \u00a7 2 UWG<\/a><\/li><li><a href=\"#h-bedeutung-der-schwarzen-liste-im-anhang\" data-level=\"3\">Zna\u010daj \u201ecrne liste\u201c u prilogu<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtliche-folgen-bei-verstossen\" data-level=\"2\">Pravne posljedice kod prekr\u0161aja<\/a><ul><li><a href=\"#h-verwaltungsstrafen-und-sanktionen\" data-level=\"3\">Upravne kazne i sankcije<\/a><\/li><li><a href=\"#h-zivilrechtliche-anspruche-und-unterlassung\" data-level=\"3\">Gra\u0111anskopravni zahtjevi i zabrana (propu\u0161tanje)<\/a><\/li><\/ul><\/li><li><a href=\"#h-risiken-im-marketing-und-aussendarstellung\" data-level=\"2\">Rizici u marketingu i javnom nastupu<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Va\u0161e prednosti uz advokatsku podr\u0161ku<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\u010cesto postavljana pitanja \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-31-uwg-anmassung-von-auszeichnungen-und-vorrechten\"><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P31\/NOR40091903\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P31\/NOR40091903\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 31 UWG<\/a> \u2013 Neovla\u0161teno prisvajanje priznanja i povlastica<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Neovla\u0161teno prisvajanje priznanja i povlastica prema \u00a7 31 UWG<\/strong> opisuje zabranu da se u poslovnom okru\u017eenju <strong>ogla\u0161ava titulama, kvalifikacijama ili priznanjima koja stvarno ne postoje ili se koriste na na\u010din koji stvara pogre\u0161an utisak<\/strong>. Preduze\u0107a se, dakle, ne smiju <strong>neovla\u0161teno kititi posebnim priznanjima<\/strong>, niti <strong>la\u017eno prikazivati slu\u017ebena ovla\u0161tenja ili obmanjivati o njihovom obimu<\/strong>. Cilj ove odredbe je <strong>osigurati fer uslove tr\u017ei\u0161nog takmi\u010denja<\/strong> tako \u0161to samo one osobe ili preduze\u0107a smiju imati koristi od priznanja koja su ih zaista zakonito stekla. Istovremeno, norma sprje\u010dava da se postoje\u0107a priznanja <strong>prikazuju dvosmisleno ili pretjerano<\/strong>, kako kupci ne bi razvili pogre\u0161na o\u010dekivanja.   <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\"><strong>Neovla\u0161teno prisvajanje priznanja (\u00a7 31 UWG)<\/strong> zna\u010di da preduze\u0107e <strong>ne smije koristiti titule, ovla\u0161tenja ili priznanja koja mu ne pripadaju ili ih prikazivati na obmanjuju\u0107i na\u010din<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG.webp\" alt=\"\u00a7 31 UWG obja\u0161njen: Kada su priznanja, titule i ovla\u0161tenja u tr\u017ei\u0161nom takmi\u010denju nedopu\u0161teni i koje posljedice prijete.\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201ePreduze\u0107a smiju ogla\u0161avati samo kvalifikacije koje zaista postoje \u2013 svako odstupanje ugro\u017eava povjerenje i ravnopravnost u tr\u017ei\u0161nom takmi\u010denju.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-bedeutung-von-31-uwg-im-wettbewerbsrecht\">Zna\u010daj \u00a7 31 UWG u pravu tr\u017ei\u0161nog takmi\u010denja<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a7 31 UWG ima centralnu ulogu u pravu tr\u017ei\u0161nog takmi\u010denja jer sprje\u010dava da preduze\u0107a <strong>steknu prednosti neovla\u0161tenim priznanjima ili la\u017eno prikazanim ovla\u0161tenjima<\/strong>. Odredba jasno propisuje da samo ona preduze\u0107a smiju nastupati s odre\u0111enim titulama, priznanjima ili slu\u017ebenim ovla\u0161tenjima koja ih zaista posjeduju. <\/p>\n\n<p class=\"wp-block-paragraph\">Zna\u010daj ove norme je prije svega u tome \u0161to <strong>\u0161titi povjerenje u poslovnom prometu<\/strong>. Kupci se \u010desto orijenti\u0161u prema vanjskim obilje\u017ejima kao \u0161to su certifikati, nazivi zanimanja ili priznanja. Ako su ti navodi neta\u010dni ili obmanjuju\u0107i, stvara se iskrivljena slika o kvalitetu ili stru\u010dnosti preduze\u0107a.  <\/p>\n\n<p class=\"wp-block-paragraph\">Istovremeno, \u00a7 31 UWG osigurava fer tr\u017ei\u0161no takmi\u010denje. Preduze\u0107a se ne bi trebala nametati <strong>obmanom, nego stvarnim u\u010dinkom<\/strong>. Time tr\u017ei\u0161no takmi\u010denje ostaje razumljivo i uporedivo.  <\/p>\n\n<p class=\"wp-block-paragraph\">Odredba se primjenjuje u vi\u0161e tipi\u010dnih situacija:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Neovla\u0161tena upotreba priznanja ili titula<\/strong><\/li>\n\n\n\n<li><strong>La\u017eno predstavljanje slu\u017ebenih odobrenja ili ovla\u0161tenja<\/strong><\/li>\n\n\n\n<li><strong>Obmanjuju\u0107e prikazivanje stvarno postoje\u0107ih priznanja<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Sveukupno, ova odredba osigurava da izjave o kvalifikaciji i priznanju ostanu <strong>jasne, istinite i provjerljive<\/strong>. To ja\u010da i povjerenje kupaca i ravnopravnost \u0161ansi u tr\u017ei\u0161nom takmi\u010denju. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-betroffene-auszeichnungen-und-befugnisse\">Obuhva\u0107ena priznanja i ovla\u0161tenja<\/h2>\n\n<p class=\"wp-block-paragraph\">Obuhva\u0107eni su svi navodi kojima preduze\u0107e prema vani prikazuje <strong>posebnu kvalifikaciju, priznanje ili slu\u017ebena ovla\u0161tenja<\/strong>. Presudna nije forma, nego u\u010dinak na kupca. \u010cim izjava stvara utisak da je preduze\u0107e <strong>posebno nagra\u0111eno ili slu\u017ebeno ovla\u0161teno<\/strong>, ona potpada pod podru\u010dje primjene ove odredbe.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pri tome zakon ne pravi strogu razliku prema porijeklu. Relevantna mogu biti i <strong>dr\u017eavna i privatna priznanja<\/strong>. Va\u017eno je jedino da zaista postoje i da se pravilno koriste.  <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dno obuhva\u0107ena podru\u010dja su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Titule, certifikati i priznanja svih vrsta<\/strong><\/li>\n\n\n\n<li><strong>Slu\u017ebena odobrenja, koncesije i ovla\u0161tenja<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Time se osigurava da svaki oblik <strong>vidljive kvalifikacije odgovara stvarnosti<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unberechtigte-gefuhrte-titel-und-ehrungen\">Neovla\u0161teno kori\u0161tene titule i priznanja<\/h3>\n\n<p class=\"wp-block-paragraph\">\u010cest prekr\u0161aj je kada preduze\u0107a <strong>koriste titule ili priznanja koja im ne pripadaju<\/strong>. Ve\u0107 sama upotreba je dovoljna da se stvori pogre\u0161an utisak. Nije presudno da li je neko svjesno \u017eelio obmanuti.  <\/p>\n\n<p class=\"wp-block-paragraph\">Upravo priznanja imaju sna\u017ean u\u010dinak. Kupci ih povezuju s <strong>kvalitetom, iskustvom i posebnim postignu\u0107ima<\/strong>. Ako ta osnova nedostaje, nastaje jasan konkurentski nedostatak za po\u0161tene ponu\u0111a\u010de.  <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dni slu\u010dajevi su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Izmi\u0161ljene nagrade ili pe\u010dati kvaliteta<\/strong><\/li>\n\n\n\n<li><strong>Navo\u0111enje priznanja koja nikada nisu dodijeljena<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Zakon ovdje povla\u010di jasnu granicu: <strong>Smiju se koristiti samo priznanja koja su zaista dodijeljena<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-vortauschung-behordlicher-befugnisse\">La\u017eno predstavljanje slu\u017ebenih ovla\u0161tenja<\/h3>\n\n<p class=\"wp-block-paragraph\">Jo\u0161 te\u017ee je la\u017eno predstavljanje <strong>dr\u017eavno dodijeljenih ovla\u0161tenja ili prava<\/strong>. Takvi navodi imaju posebno sna\u017ean u\u010dinak jer se povezuju s <strong>slu\u017ebenom kontrolom i provjerenim kvalitetom<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Kada preduze\u0107e tvrdi da ima slu\u017ebenu dozvolu, kupci automatski o\u010dekuju vi\u0161i nivo <strong>sigurnosti i profesionalnosti<\/strong>. Upravo zato je ovaj oblik obmane posebno problemati\u010dan. <\/p>\n\n<p class=\"wp-block-paragraph\">Prekr\u0161aj postoji naro\u010dito ako:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>slu\u017ebeno odobrenje ne postoji<\/strong><\/li>\n\n\n\n<li><strong>ovla\u0161tenje se samo la\u017eno prikazuje<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ovdje va\u017ei strogi standard. Izjave o dr\u017eavnim ovla\u0161tenjima moraju biti <strong>potpuno ta\u010dne i nedvosmislene<\/strong>, jer posebno sna\u017eno uti\u010du na povjerenje kupaca. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrende-darstellung-bestehender-auszeichnungen\">Obmanjuju\u0107e prikazivanje postoje\u0107ih priznanja<\/h3>\n\n<p class=\"wp-block-paragraph\">\u010cak i ako priznanje zaista postoji, ne smije se koristiti proizvoljno. \u00a7 31 UWG se primjenjuje \u010dim prikaz <strong>stvara pogre\u0161an utisak o zna\u010daju, obimu ili povodu priznanja<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">U praksi problem \u010desto nije u samom priznanju, nego u na\u010dinu prikazivanja. Preduze\u0107a imaju tendenciju da uspjehe posebno isti\u010du. Pri tome se brzo stvara utisak da je postignu\u0107e <strong>opse\u017enije ili zna\u010dajnije<\/strong> nego \u0161to zaista jeste.  <\/p>\n\n<p class=\"wp-block-paragraph\">Obmana postoji naro\u010dito ako:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>se priznanje prikazuje pretjerano<\/strong><\/li>\n\n\n\n<li><strong>nedostaju va\u017ena ograni\u010denja ili pozadina<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Za kupce je na kraju presudan u\u010dinak. Ako taj u\u010dinak vi\u0161e ne odgovara stvarnosti, granica nedopu\u0161tenosti je prekora\u010dena.  <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201ePriznanja se moraju prikazivati \u010dinjeni\u010dno, ta\u010dno i potpuno.\u201c<\/span>\n    <\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-typische-verstosse-in-der-praxis\">Tipi\u010dni prekr\u0161aji u praksi<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a7 31 UWG pokazuje svoj najve\u0107i zna\u010daj u svakodnevici preduze\u0107a. Upravo u ogla\u0161avanju i javnom nastupu brzo nastaju situacije u kojima navodi <strong>idu predaleko ili vi\u0161e ne odgovaraju stvarnosti<\/strong>. Mnogi prekr\u0161aji se ne de\u0161avaju namjerno, nego zbog nepreciznih formulacija ili pretjeranog prikaza.  <\/p>\n\n<p class=\"wp-block-paragraph\">U praksi se odre\u0111eni obrasci posebno \u010desto ponavljaju. Oni se prije svega odnose na <strong>nazive zanimanja, nastup preduze\u0107a i pe\u010date kvaliteta<\/strong>, jer sna\u017eno uti\u010du na odluku o kupovini. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dne problemati\u010dne oblasti su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>pretjerane ili nejasne reklamne tvrdnje<\/strong><\/li>\n\n\n\n<li><strong>upotreba pojmova s posebnim zna\u010denjem bez osnova<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-unzulassige-berufsbezeichnungen\">Nedopu\u0161teni nazivi zanimanja<\/h3>\n\n<p class=\"wp-block-paragraph\">Nazivi zanimanja kod kupaca posebno ja\u010daju povjerenje. Oni stvaraju utisak <strong>obrazovanja, iskustva i dr\u017eavne kontrole<\/strong>. Upravo zato su mnogi od tih naziva pravno za\u0161ti\u0107eni.  <\/p>\n\n<p class=\"wp-block-paragraph\">Prekr\u0161aj postoji kada preduze\u0107e koristi takav naziv bez ispunjavanja potrebnih uslova. Ve\u0107 sama upotreba mo\u017ee biti dovoljna da se stvori pogre\u0161an utisak. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dni slu\u010dajevi su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Kori\u0161tenje za\u0161ti\u0107enih titula bez odgovaraju\u0107e kvalifikacije<\/li>\n\n\n\n<li>Nastup kao specijalizirani stru\u010dni pogon bez ovla\u0161tenja<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ovdje va\u017ei jasno pravilo: <strong>Ono \u0161to zvu\u010di kao posebna kvalifikacija mora zaista i postojati<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-tauschende-unternehmensdarstellung\">Obmanjuju\u0107e predstavljanje preduze\u0107a<\/h3>\n\n<p class=\"wp-block-paragraph\">Ne samo pojedini pojmovi, nego i cjelokupan nastup preduze\u0107a mo\u017ee biti obmanjuju\u0107i. Prikaz postaje problemati\u010dan kada stvara utisak da je preduze\u0107e <strong>ve\u0107e, slu\u017ebenije ili kvalifikovanije<\/strong> nego \u0161to zaista jeste. <\/p>\n\n<p class=\"wp-block-paragraph\">To se \u010desto de\u0161ava kroz svjesno odabrane nazive ili kroz dizajn koji sugeri\u0161e <strong>bliskost s organima vlasti ili posebnim institucijama<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dne situacije su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Nazivi preduze\u0107a s obmanjuju\u0107om porukom<\/strong><\/li>\n\n\n\n<li><strong>Prikazi koji la\u017eno sugeri\u0161u dr\u017eavnu kontrolu ili priznanje<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Za pravnu ocjenu uvijek je presudan u\u010dinak. Odlu\u010duju\u0107e je kakav utisak sti\u010de prosje\u010dan kupac. \u010cim taj utisak vi\u0161e ne odgovara stvarnosti, prekr\u0161aj je vjerovatan.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrende-verwendung-von-gutezeichen\">Obmanjuju\u0107a upotreba znakova kvaliteta<\/h3>\n\n<p class=\"wp-block-paragraph\">Znakovi kvaliteta i pe\u010dati u poslovnom prometu imaju posebno sna\u017ean u\u010dinak. Kupcima na prvi pogled signaliziraju <strong>provjeren kvalitet, pouzdanost i povjerenje<\/strong>. Upravo zato podlije\u017eu strogim pravnim zahtjevima.  <\/p>\n\n<p class=\"wp-block-paragraph\">Problem nastaje uvijek kada preduze\u0107e koristi takav znak <strong>bez ispunjavanja potrebnih uslova<\/strong>. Kupci u takvim slu\u010dajevima polaze od toga da je nezavisno tijelo provjerilo uslugu, iako to nije ta\u010dno. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dni prekr\u0161aji su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Kori\u0161tenje pe\u010data bez va\u017ee\u0107e certifikacije<\/strong><\/li>\n\n\n\n<li><strong>Upotreba znaka za usluge koje uop\u0107e nisu provjerene<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">I male nepreciznosti mogu biti presudne. Ve\u0107 na\u010din prikaza mo\u017ee dovesti do toga da pe\u010dat dobije <strong>ve\u0107u dokaznu snagu nego \u0161to je stvarno opravdano<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Za preduze\u0107a stoga va\u017ei jasan standard: <strong>Znakovi kvaliteta smiju se koristiti samo ako su ta\u010dni, aktuelni i u potpunosti istiniti<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zu-anderen-vorschriften-im-uwg\">Razgrani\u010denje u odnosu na druge odredbe UWG-a<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a7 31 UWG ne stoji izolovano, ve\u0107 je dio sveobuhvatnog sistema za\u0161tite od nepo\u0161tenog tr\u017ei\u0161nog takmi\u010denja. U mnogim slu\u010dajevima odredba se preklapa s drugim pravilima, posebno s op\u0107om zabranom obmanjivanja. <\/p>\n\n<p class=\"wp-block-paragraph\">Posebnost \u00a7 31 UWG je u tome \u0161to <strong>ciljano \u0161titi priznanja, titule i ovla\u0161tenja<\/strong>. Dok druge norme op\u0107enito obuhvataju svaku obmanu, ova odredba se fokusira na <strong>vidljiva obilje\u017eja kvaliteta i priznanja<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">U praksi to zna\u010di: Pona\u0161anje mo\u017ee istovremeno kr\u0161iti vi\u0161e odredbi. Tada je presudno koja odredba <strong>konkretno bolje odgovara ili je stro\u017eija<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-2-uwg\">Odnos prema <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 2 UWG<\/a><\/h3>\n\n<p class=\"wp-block-paragraph\">\u00a7 2 UWG op\u0107enito zabranjuje obmanjuju\u0107e poslovne prakse. Tu spadaju i neta\u010dni navodi o <strong>kvalifikacijama, ovla\u0161tenjima ili priznanjima<\/strong>. Time se obje odredbe sadr\u017eajno preklapaju.  <\/p>\n\n<p class=\"wp-block-paragraph\">Razlika je u fokusu:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u00a7 31 UWG ciljano ure\u0111uje <strong>priznanja i slu\u017ebena ovla\u0161tenja<\/strong><\/li>\n\n\n\n<li>\u00a7 2 UWG obuhvata <strong>svaki oblik obmanjuju\u0107eg navoda<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">U mnogim slu\u010dajevima obje norme se primjenjuju istovremeno. \u00a7 31 UWG tada \u010desto djeluje kao <strong>posebna dopuna<\/strong> kada se konkretno radi o titulama ili priznanjima. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-bedeutung-der-schwarzen-liste-im-anhang\">Zna\u010daj \u201ecrne liste\u201c u prilogu<\/h3>\n\n<p class=\"wp-block-paragraph\">Osim toga, UWG sadr\u017ei takozvanu \u201ecrnu listu\u201c. Ona navodi poslovne prakse koje su <strong>u svim okolnostima nedopu\u0161tene<\/strong>. Tu spada i upotreba odre\u0111enih znakova kvaliteta bez odobrenja.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ova odredba je posebno stroga jer <strong>vi\u0161e ne zahtijeva pojedina\u010dnu procjenu slu\u010daja<\/strong>. \u010cim pona\u0161anje potpada pod nju, automatski se smatra nedopu\u0161tenim. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dni slu\u010dajevi iz prakse su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Upotreba znakova kvaliteta ili pe\u010data bez dozvole<\/strong><\/li>\n\n\n\n<li><strong>Obmanjuju\u0107e naznake o posebnim priznanjima<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Crna lista osigurava da se posebno jasne obmane <strong>odmah zabrane<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtliche-folgen-bei-verstossen\">Pravne posljedice kod prekr\u0161aja<\/h2>\n\n<p class=\"wp-block-paragraph\">Prekr\u0161aj \u00a7 31 UWG ne ostaje bez posljedica. Zakon predvi\u0111a jasne posljedice kako bi se osiguralo da preduze\u0107a <strong>ne ostvaruju prednosti nedopu\u0161tenim navodima<\/strong>. Pri tome ulogu imaju i upravne i gra\u0111anskopravne mjere.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ve\u0107 i nehajno postupanje mo\u017ee biti dovoljno. Preduze\u0107a stoga moraju aktivno paziti da su njihovi navodi <strong>potpuno ta\u010dni i pravno dopu\u0161teni<\/strong>. Gre\u0161ke u javnom nastupu mogu brzo dovesti do pravnih problema.  <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dne posljedice su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>slu\u017ebene kazne i sankcije<\/strong><\/li>\n\n\n\n<li><strong>zahtjevi konkurenata za zabranu (propu\u0161tanje)<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-verwaltungsstrafen-und-sanktionen\">Upravne kazne i sankcije<\/h3>\n\n<p class=\"wp-block-paragraph\">Ko prekr\u0161i \u00a7 31 UWG, \u010dini upravni prekr\u0161aj. Nadle\u017eni organ mo\u017ee u takvim slu\u010dajevima <strong>izre\u0107i nov\u010dane kazne<\/strong>. One mogu biti osjetne i \u010desto poga\u0111aju preduze\u0107a neo\u010dekivano.  <\/p>\n\n<p class=\"wp-block-paragraph\">Sankcija ne zahtijeva namjerno postupanje. Ve\u0107 i obi\u010dna nepa\u017enja mo\u017ee biti dovoljna. To pove\u0107ava rizik, jer mnogi prekr\u0161aji u svakodnevici nastaju zbog <strong>nejasnog ili nepreciznog ogla\u0161avanja<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Za preduze\u0107a to zna\u010di:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>i male gre\u0161ke mogu biti sankcionisane<\/strong><\/li>\n\n\n\n<li><strong>redovna provjera javnog nastupa postaje nu\u017ena<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-zivilrechtliche-anspruche-und-unterlassung\">Gra\u0111anskopravni zahtjevi i zabrana (propu\u0161tanje)<\/h3>\n\n<p class=\"wp-block-paragraph\">Pored organa vlasti, i konkurenti mogu postupati protiv nedopu\u0161tenih praksi. Imaju pravo zahtijevati <strong>zabranu (propu\u0161tanje) i uklanjanje<\/strong>. U mnogim slu\u010dajevima dolaze u obzir i <strong>zahtjevi za naknadu \u0161tete<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">To dovodi do toga da prekr\u0161aj \u010desto ima dvostruke posljedice. S jedne strane prijeti kazna, a s druge strane konkurenti mogu aktivno postupati protiv takvog pona\u0161anja. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dne posljedice su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>opomene od konkurenata<\/strong><\/li>\n\n\n\n<li><strong>sudski zahtjevi za zabranu (propu\u0161tanje)<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ova kombinacija pokazuje koliko je u tr\u017ei\u0161nom takmi\u010denju va\u017ean <strong>pravno siguran javni nastup<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-risiken-im-marketing-und-aussendarstellung\">Rizici u marketingu i javnom nastupu<\/h2>\n\n<p class=\"wp-block-paragraph\">Upravo u marketingu nastaju najve\u0107i rizici. Preduze\u0107a se \u017eele predstaviti \u0161to pozitivnije i pri tome \u010desto pose\u017eu za <strong>sna\u017enim tvrdnjama o kvalitetu, iskustvu ili posebnom statusu<\/strong>. Upravo tu le\u017ei opasnost.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ve\u0107 i male nepreciznosti mogu dovesti do toga da se izjava <strong>ocijeni kao obmanjuju\u0107a<\/strong>. Pri tome nije presudno kako je preduze\u0107e mislilo izjavu, nego kako je kupci razumiju. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipi\u010dni rizici su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>pretjerane reklamne tvrdnje bez jasne osnove<\/strong><\/li>\n\n\n\n<li><strong>upotreba pojmova s posebnim zna\u010denjem bez ovla\u0161tenja<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Posebno je kriti\u010dno to \u0161to mnoge od ovih gre\u0161aka u svakodnevici nastaju nesvjesno. Zato bi preduze\u0107a trebala redovno provjeravati svoj javni nastup i svjesno ga oblikovati. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Va\u0161e prednosti uz advokatsku podr\u0161ku<\/h2>\n\n<p class=\"wp-block-paragraph\">Upravo pri <strong>kori\u0161tenju titula, priznanja ili naziva zanimanja<\/strong> brzo dolazi do gre\u0161aka koje mogu povu\u0107i pravne posljedice. Advokat se pobrine da <strong>nastupate pravno sigurno<\/strong> i \u0161titi Vas od nepotrebnih rizika. <\/p>\n\n<p class=\"wp-block-paragraph\">Jasna prednost je u tome \u0161to mo\u017eete <strong>ciljano i pravno sigurno oblikovati svoj javni imid\u017e<\/strong>. Time ne samo da izbjegavate kazne, nego i ja\u010date povjerenje svojih klijenata. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Konkretne prednosti:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Provjera Va\u0161ih naziva i ogla\u0161avanja<\/strong> u pogledu pravne dopu\u0161tenosti<\/li>\n\n\n\n<li><strong>Izbjegavanje upravnih kazni i opomena<\/strong> kroz pravovremeno savjetovanje<\/li>\n\n\n\n<li><strong>Strate\u0161ko oblikovanje Va\u0161eg javnog nastupa<\/strong>, bez kr\u0161enja prava tr\u017ei\u0161nog takmi\u010denja<\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eUz profesionalnu podr\u0161ku pravilno koristite svoje kvalifikacije i istovremeno izbjegavate prigovor obmanjivanja.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\u010cesto postavljana pitanja \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-972c8b74 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/harlander-partner.eu\\\/bs\\\/pravo-konkurencije\\\/%c2%a7-31-uwg-neovlasteno-prisvajanje-priznanja-i-povlastica\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u0160ta \\u00a7 31 UWG konkretno zabranjuje?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\u00a7 31 UWG zabranjuje preduze\\u0107ima da <strong>ogla\\u0161avaju priznanja, titule ili ovla\\u0161tenja koja im ne pripadaju<\\\/strong> ili da ih koriste na na\\u010din koji stvara pogre\\u0161an utisak.\"}},{\"@type\":\"Question\",\"name\":\"Smijem li i dalje ogla\\u0161avati staro priznanje?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"U na\\u010delu samo ako <strong>jasno ostaje prepoznatljivo kada i za \\u0161ta je priznanje dodijeljeno<\\\/strong>. Ranije priznanje ne smije djelovati kao da je aktuelno ili op\\u0107enito va\\u017ee\\u0107e. \"}},{\"@type\":\"Question\",\"name\":\"Koja je razlika izme\\u0111u priznanja i slu\\u017ebenog ovla\\u0161tenja?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>Priznanje<\\\/strong> je, na primjer, nagrada, pe\\u010dat ili certifikat. <strong>Slu\\u017ebeno ovla\\u0161tenje<\\\/strong> je, na primjer, koncesija, odobrenje ili zakonom ure\\u0111eno profesionalno ovla\\u0161tenje. \"}},{\"@type\":\"Question\",\"name\":\"Kada je ogla\\u0161avanje znakovima kvaliteta ili pe\\u010datima problemati\\u010dno?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Problemati\\u010dno je kada se znak koristi <strong>bez potrebnog odobrenja<\\\/strong>, bez va\\u017ee\\u0107e certifikacije ili u obmanjuju\\u0107em obliku.\"}},{\"@type\":\"Question\",\"name\":\"Da li je i nenamjerna gre\\u0161ka dovoljna za prekr\\u0161aj?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da. U upravnom pravu ve\\u0107 <strong>nehajno postupanje<\\\/strong> mo\\u017ee biti dovoljno. Zato bi reklamne tvrdnje trebalo unaprijed pravno provjeriti. \"}},{\"@type\":\"Question\",\"name\":\"Da li to va\\u017ei samo za web stranicu?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ne. Pravila ne va\\u017ee samo za web stranice, nego i za <strong>dru\\u0161tvene mre\\u017ee, oglase, bro\\u0161ure, vizitkarte i druge oblike javnog nastupa<\\\/strong>.\"}},{\"@type\":\"Question\",\"name\":\"Ko mo\\u017ee postupati protiv prekr\\u0161aja?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ovisno o slu\\u010daju, protiv nedopu\\u0161tenih navoda mogu postupati <strong>organi vlasti<\\\/strong>, ali i <strong>konkurenti<\\\/strong>. Pored kazni, stoga prijete i zahtjevi za zabranu (propu\\u0161tanje). \"}},{\"@type\":\"Question\",\"name\":\"\\u0160ta bih trebao\\\/la provjeriti prije objave reklame?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Provjerite da li priznanje <strong>zaista postoji, da li je aktuelno, da li je ta\\u010dno opisano i da li se uop\\u0107e smije koristiti za konkretnu reklamu<\\\/strong>.\"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u0160ta \u00a7 31 UWG konkretno zabranjuje?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u00a7 31 UWG zabranjuje preduze\u0107ima da <strong>ogla\u0161avaju priznanja, titule ili ovla\u0161tenja koja im ne pripadaju<\/strong> ili da ih koriste na na\u010din koji stvara pogre\u0161an utisak.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Smijem li i dalje ogla\u0161avati staro priznanje?<\/span><\/div><div class=\"uagb-faq-content\"><p>U na\u010delu samo ako <strong>jasno ostaje prepoznatljivo kada i za \u0161ta je priznanje dodijeljeno<\/strong>. Ranije priznanje ne smije djelovati kao da je aktuelno ili op\u0107enito va\u017ee\u0107e. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Koja je razlika izme\u0111u priznanja i slu\u017ebenog ovla\u0161tenja?<\/span><\/div><div class=\"uagb-faq-content\"><p><strong>Priznanje<\/strong> je, na primjer, nagrada, pe\u010dat ili certifikat. <strong>Slu\u017ebeno ovla\u0161tenje<\/strong> je, na primjer, koncesija, odobrenje ili zakonom ure\u0111eno profesionalno ovla\u0161tenje. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kada je ogla\u0161avanje znakovima kvaliteta ili pe\u010datima problemati\u010dno?<\/span><\/div><div class=\"uagb-faq-content\"><p>Problemati\u010dno je kada se znak koristi <strong>bez potrebnog odobrenja<\/strong>, bez va\u017ee\u0107e certifikacije ili u obmanjuju\u0107em obliku.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Da li je i nenamjerna gre\u0161ka dovoljna za prekr\u0161aj?<\/span><\/div><div class=\"uagb-faq-content\"><p>Da. U upravnom pravu ve\u0107 <strong>nehajno postupanje<\/strong> mo\u017ee biti dovoljno. Zato bi reklamne tvrdnje trebalo unaprijed pravno provjeriti. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Da li to va\u017ei samo za web stranicu?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ne. Pravila ne va\u017ee samo za web stranice, nego i za <strong>dru\u0161tvene mre\u017ee, oglase, bro\u0161ure, vizitkarte i druge oblike javnog nastupa<\/strong>.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-7 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ko mo\u017ee postupati protiv prekr\u0161aja?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ovisno o slu\u010daju, protiv nedopu\u0161tenih navoda mogu postupati <strong>organi vlasti<\/strong>, ali i <strong>konkurenti<\/strong>. Pored kazni, stoga prijete i zahtjevi za zabranu (propu\u0161tanje). <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-8 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u0160ta bih trebao\/la provjeriti prije objave reklame?<\/span><\/div><div class=\"uagb-faq-content\"><p>Provjerite da li priznanje <strong>zaista postoji, da li je aktuelno, da li je ta\u010dno opisano i da li se uop\u0107e smije koristiti za konkretnu reklamu<\/strong>.<\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatan prvi razgovor\"><span class=\"mr-cta-link-normal\">Odaberite \u017eeljeni termin sada:<\/span><span class=\"mr-cta-link-bold\">Besplatan prvi razgovor<\/span><\/a>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"\u00a7 31 UWG \u2013 Neovla\u0161teno prisvajanje priznanja i povlastica Neovla\u0161teno prisvajanje priznanja i povlastica prema \u00a7 31 UWG opisuje zabranu da se u poslovnom okru\u017eenju ogla\u0161ava titulama, kvalifikacijama ili priznanjima &#8230;","protected":false},"author":1,"featured_media":156657,"parent":43755,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[765],"tags":[],"class_list":["post-156656","page","type-page","status-publish","has-post-thumbnail","hentry","category-pravo-konkurencije"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG.webp",2048,1152,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG.webp",2048,1152,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-1920x1080.webp",1920,1080,true],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG.webp",2048,1152,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/bs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00a7 31 UWG \u2013 Neovla\u0161teno prisvajanje priznanja i povlastica Neovla\u0161teno prisvajanje priznanja i povlastica prema \u00a7 31 UWG opisuje zabranu da se u poslovnom okru\u017eenju ogla\u0161ava titulama, kvalifikacijama ili priznanjima ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/156656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/comments?post=156656"}],"version-history":[{"count":1,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/156656\/revisions"}],"predecessor-version":[{"id":162881,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/156656\/revisions\/162881"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/pages\/43755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/media\/156657"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/media?parent=156656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/categories?post=156656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/bs\/wp-json\/wp\/v2\/tags?post=156656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}