{"id":45694,"date":"2021-05-27T09:40:37","date_gmt":"2021-05-27T07:40:37","guid":{"rendered":"https:\/\/harlander-partner.eu\/%d0%bc%d0%b0%d1%80%d0%ba%d0%b0-%d0%b7%d0%b0-%d0%b4%d0%b2%d0%b8%d0%b6%d0%b5%d0%bd%d0%b8%d0%b5\/"},"modified":"2025-11-25T13:53:00","modified_gmt":"2025-11-25T12:53:00","slug":"%d0%bc%d0%b0%d1%80%d0%ba%d0%b0-%d0%b7%d0%b0-%d0%b4%d0%b2%d0%b8%d0%b6%d0%b5%d0%bd%d0%b8%d0%b5","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/bg\/%d0%bf%d1%80%d0%b0%d0%b2%d0%be-%d0%bd%d0%b0-%d1%82%d1%8a%d1%80%d0%b3%d0%be%d0%b2%d1%81%d0%ba%d0%b8%d1%82%d0%b5-%d0%bc%d0%b0%d1%80%d0%ba%d0%b8\/%d0%bc%d0%b0%d1%80%d0%ba%d0%b0-%d0%b7%d0%b0-%d0%b4%d0%b2%d0%b8%d0%b6%d0%b5%d0%bd%d0%b8%d0%b5\/","title":{"rendered":"\u041c\u0430\u0440\u043a\u0430 \u0437\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u041c\u0430\u0440\u043a\u0430 \u0437\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435<\/h2><ul><li><a href=\"#h-definition-bewegungsmarke\" data-level=\"2\">\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043c\u0430\u0440\u043a\u0430 \u0437\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435<\/a><\/li><li><a href=\"#h-voraussetzungen\" data-level=\"2\">\u041f\u0440\u0435\u0434\u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0438<\/a><\/li><li><a href=\"#h-beispiele\" data-level=\"2\">\u041f\u0440\u0438\u043c\u0435\u0440\u0438<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">\u0414\u0440\u0443\u0433\u0438 \u0432\u0438\u0434\u043e\u0432\u0435 \u043c\u0430\u0440\u043a\u0438<\/a><\/li><li><a href=\"#h-kosten-einer-bewegungsmarke\" data-level=\"2\">\u0420\u0430\u0437\u0445\u043e\u0434\u0438 \u0437\u0430 \u043c\u0430\u0440\u043a\u0430 \u0437\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u0411\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0430 \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u0446\u0438\u044f\"><span class=\"mr-cta-link-normal\">\u0418\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0436\u0435\u043b\u0430\u043d \u0447\u0430\u0441 \u0441\u0435\u0433\u0430:<\/span><span class=\"mr-cta-link-bold\">\u0411\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0430 \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u0446\u0438\u044f<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-definition-bewegungsmarke\">\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043c\u0430\u0440\u043a\u0430 \u0437\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435<\/h2>\n\n<p class=\"wp-block-paragraph\">\u041c\u0430\u0440\u043a\u0430\u0442\u0430 \u0437\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0435 \u043c\u0430\u0440\u043a\u0430, \u043a\u043e\u044f\u0442\u043e \u0437\u0430\u0449\u0438\u0442\u0430\u0432\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0438\u043b\u0438 \u043f\u0440\u043e\u043c\u044f\u043d\u0430 \u0432 \u043f\u043e\u0437\u0438\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438\u0442\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u0411\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0430 \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u0446\u0438\u044f\"><span class=\"mr-cta-link-normal\">\u0418\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0436\u0435\u043b\u0430\u043d \u0447\u0430\u0441 \u0441\u0435\u0433\u0430:<\/span><span class=\"mr-cta-link-bold\">\u0411\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0430 \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u0446\u0438\u044f<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-voraussetzungen\">\u041f\u0440\u0435\u0434\u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0438<\/h2>\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u043d\u0435\u0442\u043e \u043d\u0430 \u043c\u0430\u0440\u043a\u0438 \u0437\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0438\u0437\u0432\u044a\u0440\u0448\u0438 \u0432 mp4 \u0444\u0430\u0439\u043b \u043d\u0430 \u043d\u043e\u0441\u0438\u0442\u0435\u043b \u043d\u0430 \u0434\u0430\u043d\u043d\u0438 \u0438\u043b\u0438 \u043a\u043e\u0441\u0432\u0435\u043d\u043e \u0447\u0440\u0435\u0437 \u0434\u0432\u0443\u0438\u0437\u043c\u0435\u0440\u043d\u043e \u0433\u0440\u0430\u0444\u0438\u0447\u043d\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0445\u0430\u0440\u0442\u0438\u044f \u0438\u043b\u0438 \u0432 JPEG \u0444\u0430\u0439\u043b, \u0442\u0430\u043a\u0430 \u0447\u0435 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435\u0442\u043e \u0434\u0430 \u0431\u044a\u0434\u0435 \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u043e \u043d\u0430 \u043e\u0442\u0434\u0435\u043b\u043d\u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u043f\u043e\u0434\u043e\u0431\u043d\u043e \u043d\u0430 \u0434\u0435\u0442\u0441\u043a\u0430 \u043a\u043d\u0438\u0436\u043a\u0430 \u0441 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0435 \u0441\u043c\u0435\u043d\u044f\u0442 \u0431\u044a\u0440\u0437\u043e.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0420\u0435\u0434\u043e\u0432\u043d\u043e, \u043f\u0440\u0438 \u0433\u0440\u0430\u0444\u0438\u0447\u043d\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u043d\u0435 \u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430, \u043a\u043e\u0435\u0442\u043e \u043e\u0431\u044f\u0441\u043d\u044f\u0432\u0430 \u0447\u0435\u0441\u0442\u043e\u0442\u0430\u0442\u0430 \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f\u0442\u0430.<\/p>\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0434 \u043c\u0430\u0440\u043a\u0430 \u0437\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0430\u043d\u0438 \u0438\u0437\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. \u0410\u043a\u043e \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f\u0442\u0430 \u0441\u0430 \u043a\u043e\u043c\u0431\u0438\u043d\u0438\u0440\u0430\u043d\u0438 \u0441\u044a\u0441 \u0437\u0432\u0443\u0446\u0438, \u0442\u0435 \u0432\u0435\u0447\u0435 \u043d\u0435 \u0441\u0430 \u043c\u0430\u0440\u043a\u0438 \u0437\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435, \u0430 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0430\u043d\u0438 \u043a\u0430\u0442\u043e \u043c\u0443\u043b\u0442\u0438\u043c\u0435\u0434\u0438\u0439\u043d\u0438 \u043c\u0430\u0440\u043a\u0438. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-beispiele\">\u041f\u0440\u0438\u043c\u0435\u0440\u0438<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0418\u0437\u0432\u0435\u0441\u0442\u0435\u043d \u043f\u0440\u0438\u043c\u0435\u0440 \u0437\u0430 \u043c\u0430\u0440\u043a\u0430 \u0437\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0435 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u0437\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 Vodafone \u201eThe future is exciting. Ready?\u201d.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u0411\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0430 \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u0446\u0438\u044f\"><span class=\"mr-cta-link-normal\">\u0418\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0436\u0435\u043b\u0430\u043d \u0447\u0430\u0441 \u0441\u0435\u0433\u0430:<\/span><span class=\"mr-cta-link-bold\">\u0411\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0430 \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u0446\u0438\u044f<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">\u0414\u0440\u0443\u0433\u0438 \u0432\u0438\u0434\u043e\u0432\u0435 \u043c\u0430\u0440\u043a\u0438<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">\u0421\u043b\u043e\u0432\u043d\u0438 \u043c\u0430\u0440\u043a\u0438<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">\u0418\u0437\u043e\u0431\u0440\u0430\u0437\u0438\u0442\u0435\u043b\u043d\u0438 \u043c\u0430\u0440\u043a\u0438<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">\u0421\u043b\u043e\u0432\u043d\u043e-\u0438\u0437\u043e\u0431\u0440\u0430\u0437\u0438\u0442\u0435\u043b\u043d\u0438 \u043c\u0430\u0440\u043a\u0438<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">\u0426\u0432\u0435\u0442\u043d\u0438 \u043c\u0430\u0440\u043a\u0438<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D \u043c\u0430\u0440\u043a\u0438 \/ \u0424\u043e\u0440\u043c\u0435\u043d\u0438 \u043c\u0430\u0440\u043a\u0438<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">\u041f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u043d\u0438 \u043c\u0430\u0440\u043a\u0438<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">\u041c\u043e\u0434\u0435\u043b\u043d\u0438 \u043c\u0430\u0440\u043a\u0438<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">\u0417\u0432\u0443\u043a\u043e\u0432\u0438 \u043c\u0430\u0440\u043a\u0438 \/ \u0410\u0443\u0434\u0438\u043e \u043c\u0430\u0440\u043a\u0438<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">\u041c\u0430\u0440\u043a\u0438 \u043e\u0442 \u043d\u0438\u0448\u043a\u0438<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">\u0425\u043e\u043b\u043e\u0433\u0440\u0430\u043c\u043d\u0438 \u043c\u0430\u0440\u043a\u0438<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">\u0414\u0432\u0438\u0436\u0435\u0449\u0438 \u0441\u0435 \u043c\u0430\u0440\u043a\u0438<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">\u041c\u0443\u043b\u0442\u0438\u043c\u0435\u0434\u0438\u0439\u043d\u0438 \u043c\u0430\u0440\u043a\u0438<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">\u0414\u0440\u0443\u0433\u0438 \u043c\u0430\u0440\u043a\u0438<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-bewegungsmarke\">\u0420\u0430\u0437\u0445\u043e\u0434\u0438 \u0437\u0430 \u043c\u0430\u0440\u043a\u0430 \u0437\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0418\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0430\u0442\u0435 \u043c\u0430\u0440\u043a\u0430 \u0437\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435? \u0422\u043e\u0433\u0430\u0432\u0430 \u0441\u0442\u0435 \u043d\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e\u0442\u043e \u043c\u044f\u0441\u0442\u043e \u043f\u0440\u0438 \u043d\u0430\u0441! <\/p>\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u0433\u043b\u0435\u0434 \u043d\u0430 \u0440\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435 \u0438 \u0442\u0430\u043a\u0441\u0438\u0442\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043d\u0430\u043c\u0435\u0440\u0438\u0442\u0435 \u0432 \u043d\u0430\u0448\u0438\u0442\u0435 <a href=\"https:\/\/harlander-partner.eu\/bg\/%d0%bf%d0%b0%d0%ba%d0%b5%d1%82%d0%b8-%d0%b7%d0%b0-%d0%b7%d0%b0%d1%89%d0%b8%d1%82%d0%b0-%d0%bd%d0%b0-%d1%82%d1%8a%d1%80%d0%b3%d0%be%d0%b2%d1%81%d0%ba%d0%b0-%d0%bc%d0%b0%d1%80%d0%ba%d0%b0\/\">\u041f\u0430\u043a\u0435\u0442\u0438 \u0437\u0430 \u0437\u0430\u0449\u0438\u0442\u0430 \u043d\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0438 \u043c\u0430\u0440\u043a\u0438<\/a> \u0441 \u0444\u0438\u043a\u0441\u0438\u0440\u0430\u043d\u0438 \u0446\u0435\u043d\u0438.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u0411\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0430 \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u0446\u0438\u044f\"><span class=\"mr-cta-link-normal\">\u0418\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0436\u0435\u043b\u0430\u043d \u0447\u0430\u0441 \u0441\u0435\u0433\u0430:<\/span><span 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